Aim Smarter Limited

Active05225734 Private limited company
Incorporated
8 September 2004 (22 years)
Previously known as
Customer Focus Software Limited (until 15 May 2020)
Trade Only Limited (until 5 August 2015)
Industry Software Limited (until 7 January 2009)
Earlier: Trade Only Limited
This list may be incomplete. See all names on Companies House
Industry
Other information technology service activities (62090)
Directors
Owned by
Accounts type
Small
Region
Greater London
Address
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Filing status

Accounts due
31 December 2026
Last accounts
31 March 2025
Conf. stmt due
22 September 2027
Last conf. stmt
8 September 2026

Charges

Total
1
Outstanding
0
Part satisfied
0
Satisfied
1

Officers 2 active

Officer details are public data from the Companies House register.

Director · Appointed 31 July 2026
Also at Dowlis Group Global Solutions Limited, Altitude Group PLC, Dowlis Global Limited · more companies
British
Born November 1967
Director · Appointed 9 April 2020
Also at Altitude Group PLC, Promoserve Business Systems Limited, The Advertising Products Group Limited · more companies
British
Born January 1985 (41)
Officer history (27 former)
31 July 2026
Appointed Sowerby, Richard Anthony as Director
31 July 2026
Resigned Whibley, Drew David as Director
22 September 2025
Appointed Whibley, Drew David as Director
12 August 2025
Resigned Feltham, Graham Mark Thomas as Secretary
12 August 2025
Resigned Feltham, Graham Mark Thomas as Director
1 October 2021
Appointed Feltham, Graham Mark Thomas as Director
1 October 2021
Appointed Feltham, Graham Mark Thomas as Secretary
1 October 2021
Resigned Couturier, Graeme Bernard as Secretary
1 October 2021
Resigned Couturier, Graeme Bernard as Director
9 April 2020
Appointed Wilkinson, Deborah as Director
7 April 2020
Resigned Varley, Martin as Director
4 October 2018
Resigned Parker, Shaun Raymond as Director
1 June 2018
Appointed Couturier, Graeme Bernard as Secretary
1 June 2018
Appointed Couturier, Graeme Bernard as Director
1 June 2018
Resigned Hornby, Neil as Secretary
31 October 2017
Appointed Hornby, Neil as Secretary
31 October 2017
Resigned Carr-Hill Limited as Corporate Secretary
30 April 2017
Resigned Sowerby, Richard Anthony as Director
31 January 2016
Resigned Robinson, Victoria Ann as Director
14 January 2016
Appointed Parker, Shaun Raymond as Director
5 March 2015
Appointed Sowerby, Richard Anthony as Director
30 April 2014
Appointed Carr-Hill Limited as Corporate Secretary
30 April 2014
Resigned Robinson, Victoria Ann as Secretary
1 November 2011
Appointed Robinson, Victoria Ann as Secretary
1 November 2011
Appointed Robinson, Victoria Ann as Director
31 October 2011
Resigned Smith, David Robert as Director
31 October 2011
Resigned Smith, David Robert as Secretary
16 June 2011
Appointed Varley, Martin as Director
1 August 2009
Appointed Smith, David Robert as Director
1 August 2009
Appointed Smith, David Robert as Secretary
30 April 2009
Resigned Elliott, Steven Howard as Director
20 April 2009
Resigned Sykes, Timothy James as Director
20 April 2009
Resigned Slater, Richard Craig Alan as Director
20 April 2009
Resigned Sykes, Timothy James as Secretary
29 January 2009
Resigned Robinson, Victoria Ann as Director
5 January 2009
Resigned Elliott, Steven Howard as Secretary
5 January 2009
Appointed Sykes, Timothy James as Secretary
2 January 2009
Appointed Slater, Richard Craig Alan as Director
13 October 2008
Appointed Sykes, Timothy James as Director
5 September 2005
Appointed Elliott, Steven Howard as Director
5 September 2005
Appointed Robinson, Victoria Ann as Director
5 September 2005
Appointed Elliott, Steven Howard as Secretary
5 September 2005
Resigned Fielder, Barry William as Secretary
5 September 2005
Resigned Fielder, Barry William as Director
5 September 2005
Resigned Willis, Keith Terence as Director
5 September 2005
Resigned Varley, Martin as Director
1 November 2004
Appointed Fielder, Barry William as Secretary
1 November 2004
Resigned Barlow Robbins Secretariat Limited as Corporate Secretary
28 September 2004
Appointed Willis, Keith Terence as Director
28 September 2004
Appointed Varley, Martin as Director
28 September 2004
Resigned Herrington, Denise Elaine as Director
28 September 2004
Resigned Reid, Gordon William as Director
28 September 2004
Appointed Fielder, Barry William as Director
8 September 2004
Appointed Herrington, Denise Elaine as Director
8 September 2004
Appointed Reid, Gordon William as Director
8 September 2004
Appointed Barlow Robbins Secretariat Limited as Corporate Secretary

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 1 April 2022
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited Company
Reg. no. 05153697
Former controllers (1)
1 April 2022
Ceased Altitude Group PLC — Owns 75–100% of shares

Group structure 8 companies

Ownership group derived from the Companies House PSC register

Altitude Group PLC
Boxcam Limited Owns 75–100% of shares
Aim IQ Limited Owns 75–100% of shares
Aim Smarter Limited This company Owns 75–100% of shares
Customer Focus Exhibitions Limited Owns 75–100% of shares
The Advertising Products Group Limited Owns 75–100% of shares
Customer Focus Interactive Imaging Ltd Owns 75–100% of shares
Promoserve Business Systems Limited Owns 75–100% of shares

Filings

Filing history not loaded yet. See it on Companies House

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