Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 March 2025
- Conf. stmt due
- 3 January 2027
- Last conf. stmt
- 20 December 2025
The Advertising Products Group Limited
- Incorporated
- 20 December 2000 (25 years)
- Previously known as
- Mac Merchandising & Clothing Ltd (until 11 September 2007)Basecrown Associates Limited (until 18 January 2001)
- Industry
- Non-trading company (74990)
- Directors
- Owned by
- Accounts type
- Micro entity
- Region
- Greater London
- Address
- 71-75 Shelton StreetCovent GardenLondonWC2H 9JQ
Officers 1 active
Officer details are public data from the Companies House register.
Director · Appointed 9 April 2020
British
Born January 1985 (41)
Officer history (27 former)
31 July 2026
22 September 2025
17 June 2025
Resigned Feltham, Graham Mark Thomas as Secretary
17 June 2025
1 October 2021
Appointed Feltham, Graham Mark Thomas as Secretary
1 October 2021
1 October 2021
Resigned Couturier, Graeme Bernard as Secretary
1 October 2021
9 April 2020
7 April 2020
1 June 2018
Appointed Couturier, Graeme Bernard as Secretary
1 June 2018
1 June 2018
Resigned Hornby, Neil James as Secretary
1 November 2017
1 November 2017
Appointed Hornby, Neil James as Secretary
31 January 2016
30 April 2014
30 April 2014
Resigned Robinson, Victoria Anne as Secretary
1 December 2012
1 November 2011
Appointed Robinson, Victoria Anne as Secretary
1 November 2011
31 October 2011
31 October 2011
Resigned Smith, David as Secretary
20 April 2009
20 April 2009
20 April 2009
1 April 2009
1 April 2009
1 April 2009
Appointed Smith, David as Secretary
29 January 2009
29 January 2009
5 January 2009
5 January 2009
2 January 2009
13 October 2008
28 September 2004
28 September 2004
28 September 2004
28 September 2004
1 July 2004
1 July 2004
1 July 2004
1 July 2004
1 July 2004
1 July 2004
1 July 2004
1 July 2004
10 January 2001
10 January 2001
10 January 2001
10 January 2001
10 January 2001
10 January 2001
20 December 2000
20 December 2000
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 1 April 2022
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited Company
Reg. no. 05153697
Former controllers (1)
1 April 2022
Ceased Altitude Group PLC — Owns 75–100% of shares
Group structure 8 companies
Ownership group derived from the Companies House PSC register
Boxcam Limited Owns 75–100% of shares
Aim IQ Limited Owns 75–100% of shares
Aim Smarter Limited Owns 75–100% of shares
Customer Focus Exhibitions Limited Owns 75–100% of shares
The Advertising Products Group Limited This company Owns 75–100% of shares
Customer Focus Interactive Imaging Ltd Owns 75–100% of shares
Promoserve Business Systems Limited Owns 75–100% of shares
Financials
Balance sheet as at 31 March 2025 · micro entity accounts
- Net Assets
- £1
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Net Assets | £1 | £1 | £1 | £1 | £1 | £1 |
| Shareholder Funds | £1 | £1 | £1 | £1 | £1 | £1 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 4 August 2026 | Termination of appointment of a director | |||
| 22 December 2025 | Registered office address changed | |||
| 22 December 2025 | Confirmation statement with no updates | 20 December 2025 | ||
| 29 September 2025 | Micro company accounts | 31 March 2025 | ||
| 24 September 2025 | Appointment of a director |
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