What Split Second Research say about themselves
“Split Second Research is a neuromarketing research agency bringing you knowledge of your market and competitive advantage to your business”
Split Second Research Limited
- Incorporated
- 24 February 2015 (11 years)
- Previously known as
- Geft Limited (until 16 December 2016)This list may be incomplete. See all names on Companies House
- Industry
- Business and domestic software development (62012) Research and experimental development on social sciences and humanities (72200)Market research and public opinion polling (73200)
- Owned by
- Accounts type
- Total exemption full
- Region
- West Midlands
- Address
- Progress HouseMidland RoadWorcesterWR5 1AQ
Website & contact details
- Website
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 10 March 2027
- Last conf. stmt
- 24 February 2026
Officers 2 active
Officer details are public data from the Companies House register.
Director · Appointed 24 February 2015
Also at Split Second Software Limited · more companies
British
Born November 1957
British
Born May 1976 (50)
Officer history (4 former)
30 January 2026
12 May 2025
Resigned Guy, Julian as Director
31 March 2023
Appointed Guy, Julian as Director
24 December 2019
18 November 2019
25 June 2018
14 December 2017
20 April 2017
24 February 2015
24 February 2015
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 20 May 2025
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Company Limited By Shares
Reg. no. 16453765
Former controllers (2)
20 May 2025
20 May 2025
Ceased Geraldine Trufil — Owns 25–50% of shares
Group structure 3 companies
Ownership group derived from the Companies House PSC register
Split Second Research Limited This company Owns 75–100% of shares
Split Second Software Limited Owns 75–100% of shares
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £175,504
- Cash
- £65,685
- Debt Ratio
- 44%
- Current Ratio
- 1.6x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2020 | 2019 | |
|---|---|---|---|---|---|
| Fixed Assets | £159,055 | £20,794 | £14,629 | £1,223 | £622 |
| Current Assets | £156,415 | £220,405 | £62,504 | ||
| Debtors | £90,730 | £175,806 | £57,605 | ||
| Cash | £65,685 | £94,038 | £58,069 | £44,599 | £4,899 |
| Creditors (< 1 year) | £97,508 | £237,901 | £218,364 | £169,206 | £62,825 |
| Creditors (> 1 year) | £28,385 | £33,884 | £39,000 | ||
| Net Current Assets | £58,907 | £51,199 | (£321) | ||
| Net Assets | £175,504 | £198,200 | £184,610 | £13,189 | £183 |
| Shareholder Funds | £175,504 | £198,200 | £184,610 | £13,189 | £183 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 30 June 2026 | Compulsory strike-off action has been discontinued | |||
| 9 June 2026 | First Gazette notice for compulsory strike-off | |||
| 3 June 2026 | Confirmation statement with updates | 24 February 2026 | ||
| 6 May 2026 | Director's details changed | |||
| 6 May 2026 | Director's details changed |
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