Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 3 April 2027
- Last conf. stmt
- 20 March 2026
Waa Chosen Limited
- Incorporated
- 3 December 1997 (28 years)
- Previously known as
- Waa Limited (until 24 April 2017)Wilson Associates (Advertising) Limited (until 17 December 1999)Wilson Sales Promotion Limited (until 23 December 1997)
- Industry
- Business and domestic software development (62012) Data processing, hosting and related activities (63110)Public relations and communications activities (70210)Advertising agencies (73110)
- Directors
- Jacqueline Ann Lennon
- Owned by
- Waa Group Limited
- Accounts type
- Total exemption full
- Region
- West Midlands
- Address
- Wrens Court 58 Victoria RoadSutton ColdfieldWest MidlandsB72 1SY
Charges
- Total
- 5
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 5
Officers 3 active
Officer details are public data from the Companies House register.
Dainter, Rebecca Joanne
Secretary · Appointed 1 June 2019
Lennon, Jacqueline Ann
Director · Appointed 6 November 2000
British
Born December 1966 (59)
Director · Appointed 3 December 1997
British
Born November 1962
Officer history (16 former)
1 June 2019
Appointed Dainter, Rebecca Joanne as Secretary
1 June 2019
Resigned Knight, John David as Secretary
19 October 2015
Resigned Brown, Helen Mary as Secretary
18 October 2015
Appointed Knight, John David as Secretary
31 August 2010
Appointed Brown, Helen Mary as Secretary
31 August 2010
31 August 2010
30 September 2009
2 June 2008
24 March 2008
15 July 2007
15 July 2007
15 August 2006
15 August 2006
3 November 2005
Resigned Hughes, Christopher Rodney as Director
19 April 2005
15 April 2005
15 April 2005
Resigned Adamantos, Andrew as Secretary
25 October 2004
Appointed Adamantos, Andrew as Secretary
25 October 2004
18 December 2003
30 November 2003
Resigned Barnes, John as Director
21 November 2002
18 November 2002
1 August 2001
6 November 2000
Appointed Lennon, Jacqueline Ann as Director
16 June 2000
Appointed Hughes, Christopher Rodney as Director
22 February 2000
1 June 1999
1 June 1999
Resigned Talbot, Christopher John as Secretary
23 December 1997
23 December 1997
Appointed Barnes, John as Director
3 December 1997
3 December 1997
Appointed Talbot, Christopher John as Secretary
3 December 1997
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Waa Group Limited
Corporate entity · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Former controllers (1)
1 April 2025
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £3,312,330
- Cash
- £2,008,163
- Profit Before Tax
- £445,857
- Employees
- 57
- Debt Ratio
- 30%
- Current Ratio
- 3.3x
- Return on Equity
- 15%
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | |
|---|---|---|
| Fixed Assets | £134,770 | £284,207 |
| Current Assets | £4,625,085 | £4,567,018 |
| Debtors | £2,464,266 | £3,383,913 |
| Cash | £2,008,163 | £1,183,105 |
| Creditors (< 1 year) | £1,408,700 | £1,844,332 |
| Creditors (> 1 year) | £20,833 | £70,833 |
| Net Current Assets | £3,216,385 | £2,722,686 |
| Net Assets | £3,312,330 | £2,882,359 |
| Shareholder Funds | £3,312,330 | £2,882,359 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 17 September 2026 | Total exemption full accounts | 31 December 2025 | ||
| 7 April 2026 | Confirmation statement with no updates | 20 March 2026 | ||
| 18 July 2025 | Total exemption full accounts | 31 December 2024 | ||
| 7 April 2025 | Cessation of a person with significant control | |||
| 31 March 2025 | Confirmation statement with no updates | 20 March 2025 |
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