Primal Strength Limited

ActiveNI637831 Private limited company
Incorporated
15 April 2016 (10 years)
Industry
Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (47640)
specialised design activities (74100)
Directors
Euan Millar
Accounts type
Full
Region
Northern Ireland
Address
Unit 19 The Hatchery Ni
Antrim Enterprise Park
Antrim
BT41 1JZ

Filing status

Accounts due
31 January 2027
Last accounts
30 April 2025
Conf. stmt due
16 October 2027
Last conf. stmt
2 October 2026

Charges

Total
6
Outstanding
5
Part satisfied
0
Satisfied
1

Officers 3 active

Officer details are public data from the Companies House register.

Millar, Euan
Director · Appointed 22 November 2023
British
Born March 1993 (33)
Rinaldi, Steven
Secretary · Appointed 3 October 2016
Director · Appointed 3 October 2016
British
Born August 1983 (43)
Officer history (5 former)
13 July 2026
Resigned Innes, Robbie William as Director
28 February 2025
Resigned Rinaldi, Gianna as Director
22 November 2023
Appointed Millar, Euan as Director
29 June 2022
Appointed Innes, Robbie William as Director
18 June 2021
Resigned Rinaldi, Kirsty Joanna as Director
18 June 2021
Resigned Peak Health Distribution Limited as Corporate Director
18 June 2021
Resigned Della Croce, Damian Paul as Director
31 December 2018
Appointed Rinaldi, Kirsty Joanna as Director
1 June 2017
Appointed Rinaldi, Gianna as Director
3 October 2016
Appointed Rinaldi, Steven as Director
3 October 2016
Appointed Rinaldi, Steven as Secretary
3 October 2016
Appointed Peak Health Distribution Limited as Corporate Director
15 April 2016
Appointed Della Croce, Damian Paul as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 18 June 2021
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 13290341
Former controllers (1)
18 June 2021
Ceased Steven Rinaldi — Owns 50–75% of shares

Group structure 4 companies

Ownership group derived from the Companies House PSC register

Atlas Project Midco Limited Owns 75–100% of shares
Atlas Project Bidco Limited Owns 75–100% of shares
Primal Strength Limited This company Owns 75–100% of shares

Financials

Net Assets
£762,904
up £353,336 (86%)
Cash
£1,432,436
up £927,406 (184%)
Employees
15
up 5 (50%)
Debt Ratio
70%
Current Ratio
1.7x
Balance sheet detail
2020
Fixed Assets£51,175
Current Assets£2,456,126
Debtors£45,788
Cash£1,432,436
Creditors (< 1 year)£1,427,035
Net Current Assets£1,029,091
Net Assets£762,904
Shareholder Funds£762,904

Filings 56

DateDescriptionMade Up ToPagesPDF
2 October 2026Confirmation statement with updates2 October 2026
13 July 2026Termination of appointment of a director
19 January 2026Confirmation statement with no updates3 January 2026
9 January 2026Full accounts30 April 2025
6 March 2025Termination of appointment of a director
Show all 56 filings

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