Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 11 October 2027
- Last conf. stmt
- 27 September 2026
Brand Traction Limited
- Incorporated
- 29 July 2022 (4 years)
- Previously known as
- Proquo AI International Limited (until 6 March 2025)Marketing AI Limited (until 9 August 2022)This list may be incomplete. See all names on Companies House
- Industry
- Business and domestic software development (62012)
- Owned by
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 167-169 Great Portland Street5th FloorLondonW1W 5PF
Charges
- Total
- 4
- Outstanding
- 2
- Part satisfied
- 0
- Satisfied
- 2
Officers
Not loaded yet. See them on Companies House
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 3 August 2022
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 14274269
Former controllers (1)
3 August 2022
Ceased Grafton Capital Neptune LP — Owns 75–100% of shares
Group structure 4 companies
Ownership group derived from the Companies House PSC register
Mbai Holdings Limited Owns 25–50% of shares
Brand Traction Holdings Limited Owns 75–100% of shares
Brand Traction Limited This company Owns 75–100% of shares
Financials
Balance sheet as at 31 December 2025 · total exemption full accounts
- Net Assets
- (£7,527,123)
- Cash
- £197,516
- Employees
- 6
- Current Ratio
- 1.0x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|
| Fixed Assets | £498,521 | £564,652 | ||
| Current Assets | £445,802 | £525,806 | £214,779 | £667,816 |
| Debtors | £248,286 | £509,863 | £164,250 | £578,223 |
| Cash | £197,516 | £15,943 | £50,529 | £89,593 |
| Creditors (< 1 year) | £454,369 | £273,973 | £756,572 | £636,670 |
| Creditors (> 1 year) | £7,899,590 | £7,295,302 | £4,869,428 | £3,598,909 |
| Net Current Assets | (£8,567) | £251,833 | (£541,793) | £31,146 |
| Net Assets | (£7,527,123) | (£6,603,595) | (£5,262,700) | (£3,567,019) |
| Shareholder Funds | (£3,567,019) |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 19 August 2026 | Registered office address changed |
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