Avayler Trading Limited

Active13312566 Private limited company

Incorporated: 3 April 2021 (5 years)
Previously known as: Halfords Software Services Division Limited (until 23 March 2023)
Industry: Business and domestic software development (62012)
Directors: Sarah Jane Haywood
Henry Benedict Birch
Johanna Ruth Hartley
Owned by: Avayler Holdings Limited
Accounts type: Full
Region: West Midlands
Address: Icknield Street Drive
Washford West
Redditch
B98 0DE

Website & contact details

Group website: avayler.com
The site of this company’s group or brand.

Filing status

Accounts due: 31 December 2026
Last accounts: 28 March 2025
Conf. stmt due: 16 April 2027
Last conf. stmt: 2 April 2026

Officers 4 active

Officer details are public data from the Companies House register.

Haywood, Sarah Jane

Director · Appointed 16 October 2026

Also at Avayler Holdings Limited

British

Born June 1975 (51)

Birch, Henry Benedict

Director · Appointed 16 April 2025

Also at Halfords Limited, Halfords Commercial Fleet Services Limited, Acorn (Paisley) Limited · more companies

British

Born February 1969 (57)

Hartley, Johanna Ruth

Director · Appointed 16 June 2022

Also at Halfords Limited, Halfords Commercial Fleet Services Limited, Halfords Financial Services Limited · more companies

British

Born March 1975 (51)

O'Gorman, Timothy Joseph Gerard

Secretary · Appointed 3 April 2021

Also at Halfords Group Holdings Limited, Tog Consulting Limited · more companies

British

Officer history (5 former)

19 October 2026

Resigned Mcshane, Christopher as Director

16 October 2026

Appointed Haywood, Sarah Jane as Director

16 April 2025

Appointed Birch, Henry Benedict as Director

15 April 2025

Resigned Stapleton, Graham Barry as Director

14 August 2023

Appointed Mcshane, Christopher as Director

7 October 2022

Resigned Randall, Andrew John as Director

16 June 2022

Appointed Hartley, Johanna Ruth as Director

16 June 2022

Resigned Woodhouse, Loraine as Director

13 April 2021

Appointed Woodhouse, Loraine as Director

13 April 2021

Appointed Randall, Andrew John as Director

13 April 2021

Appointed Stapleton, Graham Barry as Director

13 April 2021

Resigned O'Gorman, Timothy Joseph Gerard as Director

3 April 2021

Appointed O'Gorman, Timothy Joseph Gerard as Secretary

3 April 2021

Appointed O'Gorman, Timothy Joseph Gerard as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Avayler Holdings Limited

Corporate entity · Notified 24 March 2023

Owns 75–100% of shares

Holds 75–100% of voting rights

Right to appoint and remove directors

Private Company Limited By Shares

Reg. no. 14752806

Former controllers (1)

24 March 2023

Ceased Halfords Autocentres Limited — Owns 75–100% of shares

Group structure 4 companies

Ownership group derived from the Companies House PSC register

Halfords Autocentres Limited

Avayler Holdings Limited Owns 75–100% of shares

Avayler Trading Limited This company Owns 75–100% of shares

Universal Tyre Company (Deptford) Limited(the) Owns 75–100% of shares

Filings 31

Date	Description	Made Up To
27 October 2026	Appointment of a director
19 October 2026	Termination of appointment of a director
14 October 2026	Resolutions
28 April 2026	Confirmation statement with no updates	2 April 2026
16 April 2026	Director's details changed