Vita Direct Limited

Active12776385 Private limited company

Incorporated: 29 July 2020 (6 years)
Industry: Non-specialised wholesale trade (46900)
Directors: Max Armstrong
Lee Armstrong

list may be incomplete
Owned by: Prota Global Ltd
Accounts type: Total exemption full
Region: North East
Address: Unit 9
Station Lane Industrial Estate
Birtley
DH3 1DQ

Filing status

Accounts due: 31 December 2026
Last accounts: 31 December 2024
Conf. stmt due: 11 August 2027
Last conf. stmt: 28 July 2026

Officers

This list may be incomplete. See all officers on Companies House

Officer details are public data from the Companies House register.

Armstrong, Max

Director · Appointed 2 April 2024

Also at Arbex UK Limited

British

Born April 1981 (45)

Armstrong, Lee

Director · Appointed 2 April 2024

British

Born January 1977 (49)

Officer history (3 former)

2 April 2024

Appointed Armstrong, Max as Director

2 April 2024

Appointed Armstrong, Lee as Director

2 April 2024

Resigned Dupont, Timothy as Director

2 April 2024

Resigned Storey, David Ronald as Director

2 April 2024

Resigned Storey, Paul Andrew as Director

3 August 2021

Appointed Dupont, Timothy as Director

29 July 2020

Appointed Storey, David Ronald as Director

29 July 2020

Appointed Storey, Paul Andrew as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Prota Global Ltd

Corporate entity · Notified 2 April 2024

Owns 75–100% of shares

Holds 75–100% of voting rights

Right to appoint and remove directors

Private Company Limited By Shares

Reg. no. 14101581

Former controllers (2)

2 April 2024

Ceased David Ronald Storey — Has significant influence or control

2 April 2024

Ceased Paul Andrew Storey — Has significant influence or control

Group structure 6 companies

Ownership group derived from the Companies House PSC register

Prota Global Ltd

Blue Diamond Hygiene Supplies Limited Owns 75–100% of shares

Moorfield Investments Limited Owns 25–50% of shares

Parc Supplies Ltd Owns 75–100% of shares

Vita Direct Limited This company Owns 75–100% of shares

Zero UK Innovations Limited Owns 75–100% of shares

Financials

Balance sheet as at 31 December 2024 · total exemption full accounts

Net Assets: £217,594
Cash: £84,877
Employees: 8

Debt Ratio: 57%
Current Ratio: 1.7x

Trend

Net Assets

Balance sheet detail

	2024	2023	2022	2021
Fixed Assets	£28,220	£3,203	£9,919	£20,228
Current Assets	£479,466	£562,940	£605,265	£595,251
Debtors	£210,349	£248,623	£236,221	£174,174
Cash	£84,877	£132,968	£180,844	£262,414
Creditors (< 1 year)	£283,037	£455,515	£457,712	£483,752
Creditors (> 1 year)		£0	£24,219	£37,576
Net Current Assets	£196,429	£107,425	£147,553	£111,499
Net Assets	£217,594	£110,628	£130,827	£91,408
Shareholder Funds	£217,594	£110,628	£130,827	£91,408