Filing status
- Accounts due
- 30 April 2027
- Last accounts
- 31 July 2025
- Conf. stmt due
- 16 June 2027
- Last conf. stmt
- 2 June 2026
Smarterdemo Limited
- Incorporated
- 15 July 2020 (6 years)
- Industry
- Other software publishing (58290)
- Directors
- Oliver James Holcroft
- Owned by
- Oliver James HolcroftSimon Goldstone
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 2 Leman StreetLondonE1W 9US
Officers
This list may be incomplete. See all officers on Companies House
Officer details are public data from the Companies House register.
Director · Appointed 12 January 2022
British
Born March 1983 (43)
Holcroft, Oliver James
Director · Appointed 15 March 2021
British
Born January 1985 (41)
Director · Appointed 15 July 2020
British
Born December 1973 (52)
Officer history (1 former)
12 January 2022
30 May 2021
Resigned Goldstone, Lisa Jane as Director
15 March 2021
Appointed Holcroft, Oliver James as Director
15 July 2020
15 July 2020
Appointed Goldstone, Lisa Jane as Director
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Oliver James Holcroft
Individual · Notified 15 March 2021
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
British
Born January 1985 (41)
British
Born December 1973 (52)
Former controllers (1)
31 May 2021
Ceased Lisa Jane Goldstone — Owns 25–50% of shares
Financials
Balance sheet as at 31 July 2025 · total exemption full accounts
- Net Assets
- (£56,833)
- Cash
- £22,359
- Employees
- 3
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Fixed Assets | £6,000 | ||||
| Current Assets | £48,702 | £129,038 | |||
| Debtors | £5,326 | £3,677 | |||
| Cash | £22,359 | £33,322 | £43,376 | £125,361 | £2 |
| Creditors (< 1 year) | £85,929 | £63,391 | £23,055 | £4,334 | |
| Net Current Assets | £25,647 | £124,704 | |||
| Net Assets | (£56,833) | (£26,861) | £2 | ||
| Shareholder Funds | (£56,833) | (£26,861) | £30,147 | £130,704 | £2 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 3 September 2026 | Confirmation statement with updates | 2 June 2026 |
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