Designer Travel Goods Limited

Active12298797 Private limited company
Incorporated
5 November 2019 (7 years)
Previously known as
Sdi (Retail Co 12) Limited (until 1 July 2021)
This list may be incomplete. See all names on Companies House
Industry
Non-specialised wholesale trade (46900)
Retail sale via mail order houses or via Internet (47910)
Owned by
Eli Zekaria
Accounts type
Micro entity
Region
Greater London
Address
55 Loudoun Road
St. John's Wood
London
NW8 0DL

Filing status

Accounts due
31 July 2027
Last accounts
31 October 2025
Conf. stmt due
3 November 2026
Last conf. stmt
20 October 2025

Charges

Total
4
Outstanding
3
Part satisfied
0
Satisfied
1

Officers

Not loaded yet. See them on Companies House

Ownership 2 active

People and entities with significant control, from the Companies House PSC register

Eli Zekaria
Individual · Notified 11 November 2022
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Has significant influence or control (as a firm)
British
Born September 1979 (47)
Corporate entity · Notified 13 September 2021
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited Company
Reg. no. 12417800
Former controllers (1)
4 November 2022
Ceased Sportsdirect.Com Retail Limited — Owns 50–75% of shares

Group structure 4 companies

Ownership group derived from the Companies House PSC register

Red Cedar Capital Ltd Proposed for strike-offOwns 75–100% of shares
Designer Travel Goods Limited This company Owns 75–100% of shares
Rownrace Limited Owns 50–75% of shares

Financials

Balance sheet as at 31 October 2025 · micro entity accounts

Net Assets
(£580,058)
Debt Ratio
236%
Current Ratio
0.3x

Trend

Net Assets
(£1.0M) (£500k) £0 £500k 2020 2021 2023 2024 2025 £100 £100 (£123,299) (£368,143) (£580,058)
Balance sheet detail
2025202420232022202220212020
Fixed Assets£120,335£131,720£5,779
Current Assets£306,628£546,953£565,367£564,916£284,808
Debtors£378,588£473,332£247,911£141,737
Cash£3,060£3,176£13,462£44,977
Creditors (< 1 year)£1,007,021£1,046,816£694,445£638,304£423,260
Net Current Assets(£700,393)(£499,863)(£129,078)(£73,388)(£138,452)
Net Assets(£580,058)(£368,143)(£123,299)£100£100
Shareholder Funds(£580,058)(£368,143)(£123,299)(£73,388)(£138,452)£100£100

Filings

Filing history not loaded yet. See it on Companies House

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