Filing status
- Accounts due
- 31 May 2027
- Last accounts
- 31 August 2025
- Conf. stmt due
- 24 January 2027
- Last conf. stmt
- 10 January 2026
Pure Diamond Corporation Limited
- Incorporated
- 9 August 2019 (7 years)
- Previously known as
- Las Banderas (Holborn Viaduct) Limited (until 27 February 2021)This list may be incomplete. See all names on Companies House
- Industry
- Media representation services (73120)
- Directors
- Edward Ashby
- Owned by
- Edward Moses Ashby
- Accounts type
- Micro entity
- Region
- Greater London
- Address
- 55 Princes Gate 55 Princes GateExhibition RoadGabriel ConsultantsLondonSW7 2PN
Officers
This list may be incomplete. See all officers on Companies House
Officer details are public data from the Companies House register.
Ashby, Edward
Director · Appointed 25 February 2021
British
Born May 1944 (82)
Officer history (4 former)
4 August 2024
Resigned Widgery, Andrew Harvey as Director
23 May 2024
Resigned Krolak, Tomasz Marek as Director
31 January 2023
Appointed Krolak, Tomasz Marek as Director
3 June 2022
Resigned Al Habsi, Malik Hamed Salim as Director
6 January 2022
Appointed Al Habsi, Malik Hamed Salim as Director
25 February 2021
Appointed Ashby, Edward as Director
25 February 2021
Appointed Widgery, Andrew Harvey as Director
7 December 2020
9 August 2019
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Edward Moses Ashby
Individual · Notified 10 January 2025
Owns 75–100% of shares
British
Born May 1944 (82)
Former controllers (2)
10 December 2024
Ceased First New Hampshire Ltd — Owns 75–100% of shares
7 December 2020
Financials
Balance sheet as at 31 August 2025 · micro entity accounts
- Net Assets
- £380,720
- Debt Ratio
- 22%
- Current Ratio
- 2.6x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £463,241 | £387,951 | £309,674 | £374,100 | £299,070 | £322,000 |
| Current Assets | £23,742 | £18,421 | £9,175 | £81,270 | £17,814 | £21,256 |
| Creditors (< 1 year) | £9,033 | £7,427 | £0 | £0 | £0 | £0 |
| Creditors (> 1 year) | £97,230 | £41,100 | £27,000 | £160,000 | £90,000 | £140,000 |
| Net Current Assets | £14,709 | £10,994 | £9,175 | £81,270 | £17,814 | £21,256 |
| Net Assets | £380,720 | £357,845 | £291,849 | £295,370 | £226,884 | £203,256 |
| Shareholder Funds | £380,720 | £357,845 | £291,849 | £295,370 | £226,884 | £203,256 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 15 September 2026 | Confirmation statement with updates | 10 January 2026 | ||
| 13 May 2026 | Compulsory strike-off action has been discontinued | |||
| 12 May 2026 | Micro company accounts | 31 August 2025 | ||
| 21 April 2026 | First Gazette notice for compulsory strike-off | |||
| 31 July 2025 | Registered office address changed |
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