Serve First CX Ltd

Active11941879 Private limited company
Incorporated
12 April 2019 (7 years)
Previously known as
One Dev House Ltd (until 18 November 2019)
This list may be incomplete. See all names on Companies House
Industry
Business and domestic software development (62012)
Information technology consultancy activities (62020)
Web portals (63120)
Management consultancy activities other than financial management (70229)
Owned by
Erol Ayvaz
Accounts type
Total exemption full
Region
South East
Address
100 Avebury Boulevard
Milton Keynes
MK9 1FH

Filing status

Accounts due
31 January 2027
Last accounts
30 April 2025
Conf. stmt due
27 January 2027
Last conf. stmt
13 January 2026

Charges

Total
1
Outstanding
0
Part satisfied
0
Satisfied
1

Officers

Not loaded yet. See them on Companies House

Ownership 2 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 2 March 2026
Owns 25–50% of shares
Holds 25–50% of voting rights
Public Limited Company
Reg. no. 08307631
Erol Ayvaz
Individual · Notified 12 April 2019
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born June 1983 (43)
Former controllers (2)
9 June 2025
Ceased Alan Mayer — Owns 25–50% of shares
31 May 2024
Ceased Antony Francesco Tagliamonti — Owns 25–50% of shares

Group structure 12 companies

Ownership group derived from the Companies House PSC register

Appraise Me Limited Owns 25–50% of shares
Bella Freud Ltd Owns 25–50% of shares
Bella Freud Parfum Limited In liquidationOwns 75–100% of shares
Coat Trading Ltd Owns 25–50% of shares
Dropless Ltd Owns 25–50% of shares
Hackney Gelato Limited Owns 25–50% of shares
Natal Angels Limited Owns 25–50% of shares
RO&ZO Limited Owns 25–50% of shares
Serve First CX Ltd This company Owns 25–50% of shares
Smartify Holdings Ltd Owns 25–50% of shares
Troubadour Goods Limited Has significant influence or control

Financials

Balance sheet as at 30 April 2025 · total exemption full accounts

Net Assets
(£334,769)
Cash
£189,125
Employees
5
Debt Ratio
142%
Current Ratio
0.4x

Trend

Net Assets
(£400k) (£200k) £0 £200k 2020 2021 2022 2024 2025 £10,056 £5,817 (£39,480) £102,677 (£334,769)
Balance sheet detail
202520242023202220212020
Fixed Assets£318,791£289,878£43,657£14,890£7,806
Current Assets£472,212£202,501£191,667£127,735£19,724
Debtors£283,087£186,715£87,230£86,775£6,428
Cash£189,125£15,786£104,437£40,960£13,296
Creditors (< 1 year)£1,124,881£378,328£110,457£108,615£95,514£4,873
Creditors (> 1 year)£891£11,374£65,103£166,189£41,294£12,601
Net Current Assets(£652,669)(£175,827)£83,052£32,221£14,851
Net Assets(£334,769)£102,677(£39,480)£5,817£10,056
Shareholder Funds(£334,769)£102,677(£39,480)£5,817£10,056

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
11 April 2026Resolutions
27 March 2026Statement of capital following an allotment of shares
26 March 2026Other filing
26 March 2026Other filing
26 March 2026Replacement filing of Confirmation Statement13 January 2026
Show all recent filings

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