Website & contact details
- Group website
- The site of this company’s group or brand.
System1 AD Ratings Limited
- Incorporated
- 17 April 2018 (8 years)
- Industry
- Market research and public opinion polling (73200)
- Owned by
- Accounts type
- Audit exemption subsidiary
- Region
- Greater London
- Address
- 4 More London RiversideLondonSE1 2AU
Filing status
- Accounts due
- 30 June 2027
- Last accounts
- 30 September 2025
- Conf. stmt due
- 30 April 2027
- Last conf. stmt
- 16 April 2026
Charges
- Total
- 1
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 0
Officers 3 active
Officer details are public data from the Companies House register.
Director · Appointed 3 March 2026
British
Born October 1982 (44)
Willford, Christopher Patrick
Secretary · Appointed 12 October 2020
Director · Appointed 4 August 2020
British
Born July 1962 (64)
Officer history (4 former)
3 March 2026
3 March 2026
12 October 2020
Appointed Willford, Christopher Patrick as Secretary
12 October 2020
Resigned Kearon, John Victor as Secretary
4 August 2020
3 April 2020
Appointed Kearon, John Victor as Secretary
3 April 2020
3 April 2020
Resigned Geddes, James Brodie as Secretary
17 April 2018
17 April 2018
Appointed Geddes, James Brodie as Secretary
17 April 2018
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 17 April 2018
Owns 75–100% of shares
Holds 75–100% of voting rights
Plc
Reg. no. 05940040
Group structure 4 companies
Ownership group derived from the Companies House PSC register
System1 AD Ratings Limited This company Owns 75–100% of shares
System1 Agency Ltd Owns 75–100% of shares
System1 Research Limited Owns 75–100% of shares
Financials
Figures from 2018 accounts. Newer accounts, made up to 30 September 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £1
- Cash
- £1
Balance sheet detail
| 2018 | |
|---|---|
| Cash | £1 |
| Net Assets | £1 |
| Shareholder Funds | £1 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 30 July 2026 | Other filing | |||
| 30 July 2026 | Audit exemption subsidiary accounts | 30 September 2025 | ||
| 13 July 2026 | Other filing | |||
| 13 July 2026 | Accounts filing | |||
| 19 May 2026 | Confirmation statement with no updates | 16 April 2026 |
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