Agent Provocateur Limited

Active10640672 Private limited company
Incorporated
27 February 2017 (9 years)
Previously known as
Sdi (Acqco 6) Limited (until 15 March 2017)
Industry
Retail sale of clothing in specialised stores (47710)
Accounts type
Full
Region
Greater London
Address
6-10 Market Road
London
N7 9PW

Filing status

Accounts due
31 January 2027
Last accounts
27 April 2025
Conf. stmt due
27 September 2027
Last conf. stmt
13 September 2026

Charges

Total
7
Outstanding
6
Part satisfied
0
Satisfied
1

Officers 1 active

Officer details are public data from the Companies House register.

Director · Appointed 3 March 2017
British
Born August 1969 (57)
Officer history (7 former)
31 December 2025
Resigned Williams, Cyril Ansah as Director
12 August 2022
Resigned Perez, Charles as Director
12 August 2022
Resigned Perez, Charles as Secretary
3 May 2022
Appointed Williams, Cyril Ansah as Director
15 July 2021
Resigned Da'Prato, Gino Pietro as Director
3 March 2017
Appointed Da'Prato, Gino Pietro as Director
3 March 2017
Appointed Perez, Charles as Director
3 March 2017
Appointed Banks, Benjamin Charles as Director
3 March 2017
Resigned Olsen, Cameron John as Secretary
3 March 2017
Resigned Adegoke, Adedotun Ademola as Director
3 March 2017
Resigned Stockton, Rachel Isabel Lilian as Director
1 March 2017
Appointed Perez, Charles as Secretary
27 February 2017
Appointed Olsen, Cameron John as Secretary
27 February 2017
Appointed Adegoke, Adedotun Ademola as Director
27 February 2017
Appointed Stockton, Rachel Isabel Lilian as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 1 March 2017
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited By Shares
Reg. no. 03293084

Holdings 1

Companies where Agent Provocateur Limited is registered as a person with significant control

Active
Former controllers (1)
1 March 2017
Ceased Sportsdirect.Com Retail Limited — Owns 75–100% of shares

Financials

Cash
£1,778,852
Profit Before Tax
(£1,995,794)
Employees
75

Trend

Shareholder Funds
(£100.0M) (£50.0M) £0 2021 2022 2023 2024 (£48,972,385) (£62,134,529) (£62,183,246) (£63,752,440)
Balance sheet detail
2024202320222021
Fixed Assets£501,197£295,152£119,603£269,329
Current Assets£18,103,924£19,312,128£31,639,109
Debtors£5,064,682£6,805,248£17,492,105
Cash£1,778,852£2,059,909£2,304,307£2,750,450
Creditors (< 1 year)£12,662,255£11,407,493£9,710,548£7,752,721
Creditors (> 1 year)£66,599,118£68,033,219£68,112,189£69,078,606
Net Current Assets£6,696,431£9,601,580£23,886,388
Net Assets(£62,183,246)(£62,134,529)(£48,972,385)
Shareholder Funds(£63,752,440)(£62,183,246)(£62,134,529)(£48,972,385)

Turnover£35,595,300£33,200,915
Cost of Sales£20,709,177£21,388,292£19,909,200
Gross Profit£14,207,008£13,291,715
Admin Expenses£15,157,231£15,350,958£15,732,871
Staff Costs£5,872,050£6,020,165£5,890,076£5,981,968
Operating Profit(£551,639)(£2,257,222)
Profit Before Tax(£1,995,794)(£48,717)(£13,162,144)(£4,641,907)
Tax(£426,600)£0£0£0
Profit for Period(£1,569,194)(£48,717)(£13,162,144)(£4,641,907)

What Agent Provocateur say about themselves

“Luxury lingerie from Agent Provocateur. Shop for exquisite lingerie, classic corsetry, sumptuous nightwear, striking hosiery, sensual beauty and playful accessories.”

— from agentprovocateur.com

Filings 50

DateDescriptionMade Up ToPagesPDF
9 October 2026Confirmation statement with no updates13 September 2026
6 February 2026Full accounts27 April 2025
31 December 2025Termination of appointment of a director
11 November 2025Confirmation statement with no updates13 September 2025
31 January 2025Full accounts28 April 2024
Show all 50 filings

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