Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 15 September 2027
- Last conf. stmt
- 1 September 2026
We Love Purely Limited
- Incorporated
- 17 February 2017 (9 years)
- Previously known as
- Vittoria Enterprises Ltd (until 10 July 2020)This list may be incomplete. See all names on Companies House
- Industry
- Wholesale of fruit and vegetables (46310) Other retail sale of food in specialised stores (47290)
- Directors
- Stefania Pellegrino
- Owned by
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 29 Great Queen StreetLondonWC2B 5BB
Officers 2 active
Officer details are public data from the Companies House register.
Director · Appointed 31 August 2023
British
Born March 1957 (69)
Pellegrino, Stefania
Director · Appointed 17 February 2017
Italian
Born June 1989 (37)
Officer history (4 former)
1 December 2025
29 June 2024
31 August 2023
30 September 2022
30 September 2022
22 January 2021
26 June 2020
26 June 2020
17 February 2017
Appointed Pellegrino, Stefania as Director
17 February 2017
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 29 May 2025
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Public Limited Company
Reg. no. 00269566
Former controllers (4)
29 May 2025
Ceased S-Ventures PLC — Owns 75–100% of shares
22 January 2021
22 January 2021
Ceased Stefania Pellegrino — Owns 25–50% of shares
22 January 2021
Group structure 5 companies
Ownership group derived from the Companies House PSC register
Pulsin Ltd Owns 75–100% of shares
S-Ventures Acquisitions Ltd Owns 75–100% of shares
Juvela Limited Owns 75–100% of shares
We Love Purely Limited This company Owns 75–100% of shares
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- (£754,974)
- Employees
- 2
- Debt Ratio
- 569%
- Current Ratio
- 0.1x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £37,565 | £2,425 | £7,873 | £6,936 | £1,154 | £1,374 |
| Current Assets | £123,333 | £381,978 | £198,537 | £219,866 | £104,823 | £23,660 |
| Debtors | £85,664 | £125,962 | £30,595 | £11,419 | ||
| Cash | £12,255 | £2,129 | £7,616 | £3,623 | ||
| Creditors (< 1 year) | £909,903 | £315,411 | £572,070 | £305,192 | £214,097 | £248,040 |
| Creditors (> 1 year) | £5,969 | £669,952 | £8,633 | £12,112 | £14,352 | |
| Net Current Assets | (£786,570) | £66,567 | (£373,533) | (£85,326) | (£109,274) | (£224,380) |
| Net Assets | (£754,974) | (£600,960) | (£374,293) | (£90,502) | (£122,472) | (£223,006) |
| Shareholder Funds | (£754,974) | (£600,960) | (£374,293) | (£90,502) | (£122,472) |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 17 September 2026 | Total exemption full accounts | 31 December 2025 | ||
| 15 September 2026 | Registered office address changed | |||
| 7 September 2026 | Confirmation statement with no updates | 1 September 2026 | ||
| 8 May 2026 | Address of officer changed to the Companies House default address | 1 | ||
| 11 December 2025 | Registered office address changed | 1 |
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