Website & contact details
- Website
Endurance Zone Ltd
- Incorporated
- 28 October 2016 (10 years)
- Previously known as
- Endurance Zone Marketing Ltd (until 13 May 2021)Discount Sports Network Ltd (until 29 April 2021)Discount Cycling Network Ltd (until 29 July 2020)Earlier: Mud Outdoor Wear LimitedThis list may be incomplete. See all names on Companies House
- Industry
- Business and domestic software development (62012)
- Directors
- Thomas Steven Holtom
- Accounts type
- Total exemption full
- Region
- West Midlands
- Address
- 1 Mill StreetLeamington SpaCV31 1ES
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 10 November 2026
- Last conf. stmt
- 27 October 2025
Officers
This list may be incomplete. See all officers on Companies House
Officer details are public data from the Companies House register.
Holtom, Thomas Steven
Director · Appointed 1 January 2025
British
Born November 1990
Ownership 0 active
People and entities with significant control, from the Companies House PSC register
The company has declared that it has no person with significant control.
Former controllers (3)
8 September 2023
Ceased David Michael Birch — Owns 50–75% of shares
12 December 2022
Ceased J. Todd Jennings — Owns 25–50% of shares
12 December 2022
Ceased Edward Huntley Horleston — Owns 25–50% of shares
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £353,986
- Cash
- £145,402
- Employees
- 14
- Debt Ratio
- 35%
- Current Ratio
- 1.1x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £330,540 | £488,667 | £325,883 | £271,377 | £0 | |
| Current Assets | £216,450 | £684,497 | £262,007 | £252,463 | £1,240 | £0 |
| Debtors | £39,930 | |||||
| Cash | £145,402 | £605,907 | £222,077 | £203,641 | £397 | |
| Creditors (< 1 year) | £193,004 | £83,610 | £102,996 | £24,537 | £6,408 | £0 |
| Creditors (> 1 year) | £0 | |||||
| Net Current Assets | £23,446 | £600,887 | £159,011 | £227,926 | (£5,168) | £0 |
| Net Assets | £353,986 | £1,089,554 | £499,303 | (£5,168) | £0 | |
| Shareholder Funds | £353,986 | £1,089,554 | £484,894 | £499,303 | (£5,168) | £0 |
| Turnover | £424,845 | £12,294 | ||||
| Cost of Sales | £208,961 | |||||
| Gross Profit | £215,884 | |||||
| Admin Expenses | £421,503 | |||||
| Staff Costs | £0 | |||||
| Profit Before Tax | (£564,409) | |||||
| Tax | £0 | £0 | ||||
| Profit for Period | (£564,409) | £7,302 | ||||
What Endurance Zone say about themselves
“EZ Loyalty offers a comprehensive loyalty platform designed to boost customer engagement and retention across various industries, with easy integration and customizable features.”
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 14 August 2026 | Total exemption full accounts | 31 December 2025 | ||
| 13 August 2026 | Director's details changed | |||
| 17 June 2026 | Registered office address changed | |||
| 16 February 2026 | Resolutions | |||
| 14 November 2025 | Confirmation statement with updates | 27 October 2025 |
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