Filing status
- Accounts due
- 30 September 2026
- Last accounts
- 31 December 2024
- Conf. stmt due
- 24 January 2027
- Last conf. stmt
- 10 January 2026
Dark Horses Sports Marketing Limited
- Incorporated
- 22 January 2016 (10 years)
- Previously known as
- Lucky Enterprises Group Limited (until 8 November 2016)This list may be incomplete. See all names on Companies House
- Industry
- Advertising agencies (73110)
- Owned by
- Accounts type
- Audit exemption subsidiary
- Region
- Greater London
- Address
- Bankside 390 - 100 Southwark StreetLondonSE1 0SW
Officers
This list may be incomplete. See all officers on Companies House
Officer details are public data from the Companies House register.
Traynor, John Devon
Secretary · Appointed 28 August 2025
Director · Appointed 3 June 2024
British
Born July 1985 (41)
Officer history (12 former)
1 July 2026
Resigned Readman, Matt as Director
28 August 2025
Appointed Traynor, John Devon as Secretary
28 August 2025
Resigned Bray, Sally-Ann as Secretary
9 July 2025
Resigned Howell, Steve as Director
9 July 2025
3 June 2024
3 June 2024
1 April 2023
Appointed Bray, Sally-Ann as Secretary
1 April 2023
1 April 2023
1 April 2023
Resigned Upton, Nik as Director
1 April 2023
1 April 2023
1 April 2023
28 May 2021
Resigned Dent, Simon James as Director
15 September 2020
15 September 2020
Appointed Howell, Steve as Director
15 September 2020
Appointed Readman, Matt as Director
18 December 2018
Appointed Upton, Nik as Director
20 December 2017
6 June 2016
Appointed Dent, Simon James as Director
22 January 2016
22 January 2016
22 January 2016
22 January 2016
22 January 2016
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 1 April 2023
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Company Limited By Shares
Reg. no. 04332188
Former controllers (2)
20 December 2017
Ceased Lucky Enterprises Group Limited — Owns 75–100% of shares
20 February 2017
Ceased Lucky Generals Ltd — Owns 75–100% of shares
Group structure 10 companies
Ownership group derived from the Companies House PSC register
Abbott Mead Vickers.Bbdo Limited Owns 75–100% of shares
Adam&Eve\tbwa Limited Owns 75–100% of shares
Tbwa UK Group Limited Owns 75–100% of shares
Dark Horses Sports Marketing Limited This company Proposed for strike-offOwns 75–100% of shares
Designory UK Limited Owns 75–100% of shares
Lucky Generals Holding Limited Owns 75–100% of shares
Lucky Generals Limited Owns 75–100% of shares
Tbwa\london Limited Owns 75–100% of shares
Tequila London Limited Owns 75–100% of shares
Financials
Figures from 2022 accounts. Newer accounts, made up to 31 December 2024, are filed but not read yet. See them on Companies House
- Cash
- £2,387,755
- up £745,356 (45%)
- Employees
- 36
- up 1 (3%)
- Current Ratio
- 2.0x
Trend
Shareholder Funds
Balance sheet detail
| 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|
| Fixed Assets | £25,821 | £26,615 | £39,382 | £64,932 |
| Current Assets | £3,171,838 | £5,465,698 | £1,399,220 | £1,778,277 |
| Debtors | £784,083 | £3,823,299 | £897,010 | £1,201,872 |
| Cash | £2,387,755 | £1,642,399 | £502,210 | £576,405 |
| Creditors (< 1 year) | £1,595,184 | £4,797,613 | £1,073,083 | £1,479,014 |
| Creditors (> 1 year) | £1,073,083 | £1,479,014 | ||
| Net Current Assets | £1,576,654 | £668,085 | £326,137 | £299,263 |
| Shareholder Funds | £1,602,475 | £694,700 | £365,519 | £364,195 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 15 September 2026 | First Gazette notice for voluntary strike-off | |||
| 4 September 2026 | Application to strike the company off the register | |||
| 6 July 2026 | Termination of appointment of a director | |||
| 25 April 2026 | Accounts filing | |||
| 25 April 2026 | Other filing |
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