What Enigmatic Smile say about themselves
“Enigmatic Smile standardises and manages merchant-funded purchasing power above global payment rails.”
Enigmatic Smile Ltd
- Incorporated
- 30 January 2014 (12 years)
- Previously known as
- Cashback Prepaid Card Ltd (until 15 December 2014)This list may be incomplete. See all names on Companies House
- Industry
- Web portals (63120)
- Directors
- Shawn Brady FrazerBarry Kenneth HelfrichBishara Ae Smeir
- Owned by
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- Dns House382 Kenton RoadHarrowHA3 8DP
Website & contact details
- Website
Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 December 2024
- Conf. stmt due
- 2 July 2027
- Last conf. stmt
- 18 June 2026
Charges
- Total
- 1
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 0
Officers 4 active
Officer details are public data from the Companies House register.
Frazer, Shawn Brady
Director · Appointed 20 January 2023
British
Born April 1972 (54)
Helfrich, Barry Kenneth
Director · Appointed 20 January 2023
British
Born February 1985 (41)
Smeir, Bishara Ae, Lord
Director · Appointed 1 May 2017
British
Born February 1976 (50)
Director · Appointed 28 May 2014
Also at Cashbackpoint Ltd (proposed for strike-off)
British
Born April 1962 (64)
Officer history (2 former)
20 January 2023
Appointed Frazer, Shawn Brady as Director
20 January 2023
Appointed Helfrich, Barry Kenneth as Director
1 May 2017
Appointed Smeir, Bishara Ae, Lord as Director
3 September 2016
Resigned Hay, William Bennet as Director
1 July 2014
28 May 2014
28 May 2014
30 January 2014
Appointed Hay, William Bennet as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 12 April 2024
Owns 75–100% of shares
Holds 75–100% of voting rights
Private Ltd Company
Reg. no. 15620656
Group structure 16 companies
Ownership group derived from the Companies House PSC register
Enigmatic Smile Ltd This company Owns 75–100% of shares
Single.Id Ltd Owns 75–100% of shares (as a firm)
The Reward Collection Ltd Owns 25–50% of shares
Geek Retreat Group Limited Owns 25–50% of shares
Vbuy Ltd Owns 75–100% of shares
Financials
Balance sheet as at 31 December 2024 · total exemption full accounts
- Net Assets
- £32,370,726
- Cash
- £559,802
- Employees
- 38
- Debt Ratio
- 44%
- Current Ratio
- 0.4x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £51,464,002 | £21,468,193 | £23,639,400 | £16,645,524 | £5,541,752 | £1,163,414 |
| Current Assets | £6,718,542 | £4,455,111 | £3,781,339 | £659,718 | £982,805 | £688,461 |
| Debtors | £6,158,740 | £4,215,040 | £3,593,957 | £658,432 | £878,272 | £608,969 |
| Cash | £559,802 | £240,071 | £187,382 | £1,286 | £104,533 | £79,492 |
| Creditors (< 1 year) | £14,984,301 | £4,674,256 | £189,096 | £773,170 | £181,591 | £1,003,308 |
| Creditors (> 1 year) | £1,559,476 | £1,565,750 | £4,628,237 | £532,354 | £507,648 | |
| Net Current Assets | (£8,265,759) | (£219,145) | £3,592,243 | (£113,452) | £801,214 | (£314,847) |
| Net Assets | £32,370,726 | £19,059,413 | £19,767,198 | £12,251,359 | £5,835,318 | |
| Shareholder Funds | £19,059,413 | £19,767,198 | £12,251,359 | £5,835,318 | £848,567 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 11 July 2026 | Confirmation statement with no updates | 18 June 2026 | ||
| 13 March 2026 | Registered office address changed | |||
| 12 March 2026 | Registered office address changed | |||
| 5 March 2026 | Total exemption full accounts | 31 December 2024 | ||
| 3 February 2026 | Address of officer changed to the Companies House default address |
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