What Over50choices say about themselves
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Over50choices Ltd
- Incorporated
- 20 February 2013 (13 years)
- Industry
- Financial intermediation not elsewhere classified (64999)
- Owned by
- Accounts type
- Small
- Region
- Greater London
- Address
- 103 Farringdon RoadLondonEC1R 3BS
Website & contact details
- Website
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 2 March 2027
- Last conf. stmt
- 16 February 2026
Officers 5 active
Officer details are public data from the Companies House register.
British
Born August 1982 (44)
Director · Appointed 30 May 2025
British
Born June 1972 (54)
British
Born August 1998 (28)
Director · Appointed 30 May 2025
Also at Rocketretention Limited (proposed for strike-off), Supergroup Performance Ltd, Conversionwise Limited · more companies
British
Born March 1995 (31)
Williams, Joseph Matthew
Director · Appointed 30 May 2025
British
Born May 1987 (39)
Officer history (2 former)
22 June 2026
30 May 2025
30 May 2025
30 May 2025
30 May 2025
Appointed Williams, Joseph Matthew as Director
30 May 2025
30 May 2025
Resigned Shepherd, Claire as Director
20 February 2013
20 February 2013
Appointed Shepherd, Claire as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 30 May 2025
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 14518776
Former controllers (3)
30 May 2025
Ceased Shepshire Limited — Owns 75–100% of shares
5 August 2023
5 August 2023
Ceased Claire Shepherd — Owns 25–50% of shares
Group structure 9 companies
Ownership group derived from the Companies House PSC register
Conversionwise Limited Owns 75–100% of shares
Emailclub Ltd Owns 75–100% of shares
Over50choices Ltd This company Owns 75–100% of shares
Pattrns Digital Ltd Owns 75–100% of shares
Underground Ecom Ltd Owns 75–100% of shares
Vagabond Digital Limited Owns 75–100% of shares
Version Two Media Ltd Owns 75–100% of shares
Financials
Figures from 2025 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £761,891
- Employees
- 2
- Debt Ratio
- 2%
- Current Ratio
- 11.6x
Trend
Net Assets
Balance sheet detail
| 2025 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|
| Fixed Assets | £894 | £4,565 | £8,109 | £10,715 | £14,521 |
| Current Assets | £777,314 | £750,919 | £572,215 | £371,934 | £307,863 |
| Creditors (< 1 year) | £67,177 | £75,162 | £102,268 | £102,792 | £53,935 |
| Net Current Assets | £760,997 | £742,095 | £582,630 | £328,823 | £308,709 |
| Net Assets | £761,891 | £745,535 | £589,615 | £338,437 | £322,104 |
| Shareholder Funds | £761,891 | £745,535 | £589,615 | £338,437 | £322,104 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 22 June 2026 | Appointment of a director | |||
| 18 February 2026 | Confirmation statement with updates | 16 February 2026 | ||
| 2 July 2025 | Cessation of a person with significant control | |||
| 2 July 2025 | Notification of a person with significant control | |||
| 2 June 2025 | Current accounting period shortened |
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