Website & contact details
- Website
Assertive Media Solutions Ltd
- Incorporated
- 24 July 2012 (14 years)
- Industry
- Other information technology service activities (62090)
- Directors
- Owned by
- Calogero PanepintoDaniel Carter
- Accounts type
- Unaudited abridged
- Address
- 6A Hayes RoadDeanshangerMilton KeynesMK19 6HW
Filing status
- Accounts due
- 30 April 2027
- Last accounts
- 31 July 2025
- Conf. stmt due
- 28 April 2027
- Last conf. stmt
- 14 April 2026
Officers 2 active
Officer details are public data from the Companies House register.
British
Born June 1995 (31)
British
Born April 1987 (39)
Officer history (2 former)
1 October 2021
Resigned Karri, Lova as Director
26 July 2021
1 January 2016
Appointed Karri, Lova as Director
10 January 2013
Resigned Karri, Lova Venkata Rambhupal as Director
24 July 2012
24 July 2012
Appointed Karri, Lova Venkata Rambhupal as Director
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Individual · Notified 1 October 2021
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born June 1995 (31)
British
Born April 1987 (39)
Former controllers (1)
1 October 2021
Ceased Lova Karri — Owns 25–50% of shares
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 July 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £19,452
- Cash
- £194,570
- Employees
- 2
- Debt Ratio
- 93%
- Current Ratio
- 1.2x
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £5,627 | £10,191 | £1,448 | £2,161 | ||
| Current Assets | £262,245 | £158,146 | £244,720 | £292,516 | £94,942 | |
| Debtors | £67,675 | £110,958 | £156,012 | £124,247 | £30,889 | |
| Cash | £194,570 | £47,188 | £88,708 | £168,269 | £64,053 | |
| Creditors (< 1 year) | £224,461 | £136,669 | £126,686 | £200,040 | £242,808 | £94,838 |
| Creditors (> 1 year) | £23,959 | £29,015 | £37,968 | £41,250 | £49,271 | |
| Net Current Assets | £37,784 | £31,460 | £44,680 | £49,708 | ||
| Net Assets | £19,452 | £3,683 | £4,878 | £2,598 | £104 | |
| Shareholder Funds | £19,452 | £3,683 | £4,878 | £2,598 | £104 |
What Assertive Media Solutions say about themselves
“Assertive is a PERFORMANCE digital marketing agency focused on driving client revenue growth. Specialist SEO, PPC, social and digital PR established 2007.”
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 21 May 2026 | Amended accounts | 31 July 2025 | ||
| 20 April 2026 | Confirmation statement with no updates | 14 April 2026 | ||
| 17 December 2025 | Unaudited abridged accounts | 31 July 2025 | ||
| 28 April 2025 | Confirmation statement with no updates | 14 April 2025 | ||
| 29 October 2024 | Unaudited abridged accounts | 31 July 2024 |
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