Filing status
- Accounts due
- 30 December 2026
- Last accounts
- 31 March 2025
- Conf. stmt due
- 23 February 2027
- Last conf. stmt
- 9 February 2026
Advertising Principles Holdings Limited
- Incorporated
- 9 February 2012 (14 years)
- Previously known as
- Lupfaw 354 Limited (until 19 March 2012)This list may be incomplete. See all names on Companies House
- Industry
- Activities of head offices (70100)
- Directors
- Owned by
- Christopher Goodwin
- Accounts type
- Full
- Region
- Yorkshire
- Address
- White Rose House Otley RoadHeadingleyLeedsLS6 2AD
Charges
- Total
- 8
- Outstanding
- 8
- Part satisfied
- 0
- Satisfied
- 0
Officers 1 active
Officer details are public data from the Companies House register.
Director · Appointed 20 March 2024
British
Born March 1961 (65)
Officer history (6 former)
28 April 2025
28 April 2025
20 March 2024
30 September 2023
30 September 2014
19 April 2012
19 April 2012
6 March 2012
6 March 2012
6 March 2012
6 March 2012
9 February 2012
9 February 2012
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Individual · Notified 27 November 2023
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born June 1955 (71)
Holdings 1
Companies where Advertising Principles Holdings Limited is registered as a person with significant control
Owns 75–100% of shares (as a firm)
Active
Former controllers (3)
31 March 2026
Ceased Andrew Douglas & Michael Hackett Trustees — Owns 25–50% of shares (as a trust)
8 September 2021
8 September 2021
Financials
Balance sheet as at 31 March 2025 · full accounts
- Net Assets
- £460,268
- Cash
- £21,671
- Turnover
- £3,515,562
- Profit Before Tax
- £1,076
- Employees
- 22
- Debt Ratio
- 86%
- Profit Margin
- 0%
- Return on Equity
- -0%
Trend
Turnover
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|
| Fixed Assets | £2,323,611 | £2,610,225 | £2,897,559 | £3,203,797 |
| Current Assets | £869,148 | £3,366,211 | £2,520,635 | £3,954,155 |
| Debtors | £847,477 | £2,489,675 | £3,819,846 | |
| Cash | £21,671 | £84,005 | £30,960 | £132,880 |
| Creditors (< 1 year) | £4,177,078 | £5,060,328 | ||
| Creditors (> 1 year) | £1,335,882 | £1,803,231 | ||
| Net Current Assets | (£454,202) | (£810,867) | (£744,025) | (£1,106,173) |
| Net Assets | £460,268 | £460,476 | £361,134 | £294,393 |
| Shareholder Funds | £460,268 | £460,476 | £361,134 | £294,393 |
| Turnover | £3,515,562 | £13,259,256 | £14,334,705 | |
| Cost of Sales | £1,989,693 | £11,569,265 | £12,583,753 | |
| Gross Profit | £1,525,869 | £1,689,991 | £1,750,952 | |
| Admin Expenses | £1,482,940 | £1,516,065 | £1,633,903 | |
| Staff Costs | £797,521 | £882,873 | £963,810 | |
| Operating Profit | £42,929 | £199,934 | £121,798 | |
| Profit Before Tax | £1,076 | £138,880 | £76,778 | |
| Tax | £1,284 | £39,538 | £10,037 | |
| Profit for Period | (£208) | £99,342 | £66,741 | |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 14 May 2026 | Cessation of a person with significant control | |||
| 10 February 2026 | Confirmation statement with updates | 9 February 2026 | ||
| 7 January 2026 | Insolvency filing | |||
| 7 January 2026 | Share capital filing | |||
| 7 January 2026 | Statement of capital |
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