Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 March 2025
- Conf. stmt due
- 8 November 2027
- Last conf. stmt
- 25 October 2026
Advantage Now Limited
- Incorporated
- 25 October 2011 (15 years)
- Industry
- Other reservation service activities n.e.c. (79909)
- Directors
- Alison DunksNicola Frances JoelHoward Lloyd Dunks
- Owned by
- Howard Lloyd DunksAndrew Neil Stewart Duthie
- Accounts type
- Total exemption full
- Region
- East of England
- Address
- 1C Amberside Wood LaneHemel HempsteadHP2 4TP
Charges
- Total
- 2
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 2
Officers 4 active
Officer details are public data from the Companies House register.
Dunks, Alison
Director · Appointed 18 September 2024
British
Born July 1980 (46)
Joel, Nicola Frances
Director · Appointed 15 September 2015
British
Born January 1984 (42)
Dunks, Howard Lloyd
Director · Appointed 25 October 2011
British
Born June 1981 (45)
Duthie, Andrew Neil Stewart
Director · Appointed 25 October 2011
British
Born June 1959 (67)
Officer history (3 former)
18 September 2024
Appointed Dunks, Alison as Director
15 September 2015
Appointed Joel, Nicola Frances as Director
2 September 2015
2 September 2015
2 September 2015
9 January 2015
25 October 2011
Appointed Dunks, Howard Lloyd as Director
25 October 2011
Appointed Duthie, Andrew Neil Stewart as Director
25 October 2011
25 October 2011
Ownership 3 active
People and entities with significant control, from the Companies House PSC register
Howard Lloyd Dunks
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born June 1981 (45)
Andrew Neil Stewart Duthie
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born June 1959 (67)
Nicola Frances Joel
Individual · Notified 6 April 2016
Right to appoint and remove directors
British
Born January 1984 (42)
Financials
Balance sheet as at 31 March 2025 · total exemption full accounts
- Net Assets
- £1,077
- Cash
- £37,239
- Employees
- 4
- Debt Ratio
- 99%
- Current Ratio
- 1.7x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £1,008 | £5,675 | £10,400 | £14,786 | £659 | £1,524 |
| Current Assets | £72,576 | £94,973 | £80,007 | £62,027 | £52,747 | £45,552 |
| Debtors | £35,337 | £37,337 | £6,104 | £18,796 | £32,924 | £3,525 |
| Cash | £37,239 | £57,636 | £73,903 | £43,231 | £19,823 | £42,027 |
| Creditors (< 1 year) | £43,974 | £63,192 | £46,002 | £28,584 | £20,268 | £35,693 |
| Creditors (> 1 year) | £28,307 | £34,386 | £39,952 | £44,000 | £44,000 | |
| Net Current Assets | £28,602 | £31,781 | £34,005 | £33,443 | £32,479 | £9,859 |
| Net Assets | £1,077 | £1,705 | £2,477 | £1,420 | (£10,987) | £11,232 |
| Shareholder Funds | £1,077 | £1,705 | £2,477 | £1,420 | (£10,987) | £11,232 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 6 November 2026 | Confirmation statement with updates | 25 October 2026 | ||
| 20 May 2026 | Director's details changed | |||
| 17 November 2025 | Total exemption full accounts | 31 March 2025 | ||
| 7 November 2025 | Confirmation statement with updates | 25 October 2025 | ||
| 6 November 2024 | Confirmation statement with updates | 25 October 2024 |
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