Website & contact details
- Website
Choose Wisely Limited
- Incorporated
- 28 March 2011 (15 years)
- Previously known as
- Ratio Network Limited (until 25 June 2015)Astute Affiliate Marketing Limited (until 11 April 2012)This list may be incomplete. See all names on Companies House
- Industry
- Business and domestic software development (62012) Financial intermediation not elsewhere classified (64999)
- Directors
- Owned by
- Accounts type
- Total exemption full
- Region
- South West
- Address
- This Workspace18 Albert RoadBournemouthBH1 1BZ
Filing status
- Accounts due
- 31 January 2027
- Last accounts
- 30 April 2025
- Conf. stmt due
- 11 April 2027
- Last conf. stmt
- 28 March 2026
Charges
- Total
- 2
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 2
Officers 3 active
Officer details are public data from the Companies House register.
Cook, Dorota Zofia
Secretary · Appointed 16 July 2014
Director · Appointed 19 July 2013
British
Born January 1986 (40)
British
Born August 1981 (45)
Officer history (3 former)
16 July 2014
Appointed Cook, Dorota Zofia as Secretary
16 July 2014
2 December 2013
2 December 2013
Resigned Gallab, Candice as Secretary
19 July 2013
19 July 2013
Appointed Gallab, Candice as Secretary
19 July 2013
Resigned Biles, Marc as Secretary
28 March 2011
28 March 2011
Appointed Biles, Marc as Secretary
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 14 January 2024
Owns 75–100% of shares
Holds 75–100% of voting rights
Limited Company
Reg. no. 09641779
Former controllers (1)
14 January 2024
Group structure 4 companies
Ownership group derived from the Companies House PSC register
Financials
Balance sheet as at 30 April 2025 · total exemption full accounts
- Net Assets
- £345,251
- Cash
- £211,894
- Employees
- 2
- Current Ratio
- 1.8x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Current Assets | £804,132 | £563,112 | £648,494 | £800,441 | £584,743 | £439,316 |
| Debtors | £592,238 | £505,667 | £580,930 | £744,920 | £548,676 | £433,287 |
| Cash | £211,894 | £57,445 | £67,564 | £55,521 | £36,067 | £6,029 |
| Creditors (< 1 year) | £440,017 | £270,322 | £173,555 | £196,649 | £161,139 | £24,571 |
| Creditors (> 1 year) | £18,864 | £94,318 | £175,876 | £251,330 | £320,682 | |
| Net Current Assets | £364,115 | £292,790 | £474,939 | £603,792 | £423,604 | £414,745 |
| Net Assets | £345,251 | £198,472 | £299,063 | £352,462 | £102,922 | £414,745 |
| Shareholder Funds | £352,462 | £102,922 | £414,745 |
What Choose Wisely say about themselves
“Free To Use Financial Comparison Site. Helping People Shut Out of Mainstream Money Because of Their Credit Score. Official Comparison Site. Compare Today.”
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 4 August 2026 | Satisfaction of a charge in full | |||
| 30 March 2026 | Confirmation statement with no updates | 28 March 2026 | ||
| 2 January 2026 | Total exemption full accounts | 30 April 2025 | ||
| 24 April 2025 | Confirmation statement with no updates | 28 March 2025 | ||
| 21 January 2025 | Director's details changed |
Some other companies at this address
Other companies in this industry
Maidenhead
Abingdon
London
Birmingham
By trade and location
Explore the largest companies
Need accounts figures, ownership or websites for thousands of companies? Bulk data & API →