Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 7 December 2026
- Last conf. stmt
- 23 November 2025
L - Founders of Loyalty UK & Ireland Limited
- Incorporated
- 14 December 2010 (15 years)
- Previously known as
- EU Promotions UK & Ireland Limited (until 12 October 2020)Eu.Promotions Special Projects Limited (until 18 February 2016)This list may be incomplete. See all names on Companies House
- Industry
- Retail sale of games and toys in specialised stores (47650)
- Directors
- Marie BouakhasithSander Benjamin VerboomMark Teun Bart Schumaker
- Controlled by
- Hubertus Wilhelmus Maria Van Der Wallen
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- 42 Berners StreetLondonW1T 3ND
Charges
- Total
- 1
- Outstanding
- 0
- Part satisfied
- 0
- Satisfied
- 1
Officers 3 active
Officer details are public data from the Companies House register.
Bouakhasith, Marie
Director · Appointed 1 June 2026
French
Born February 1981 (45)
Verboom, Sander Benjamin
Director · Appointed 1 June 2026
Dutch
Born November 1976
Schumaker, Mark Teun Bart
Director · Appointed 1 March 2024
Dutch
Born December 1975 (50)
Officer history (4 former)
1 June 2026
Appointed Bouakhasith, Marie as Director
1 June 2026
Appointed Verboom, Sander Benjamin as Director
1 March 2024
Appointed Schumaker, Mark Teun Bart as Director
1 March 2024
Resigned Goffredi, Oscar Remo as Director
29 February 2024
Resigned Edgar, James as Director
15 February 2016
Appointed Goffredi, Oscar Remo as Director
31 July 2013
14 December 2010
14 December 2010
14 December 2010
14 December 2010
Appointed Edgar, James as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Hubertus Wilhelmus Maria Van Der Wallen
Individual · Notified 5 December 2022
Has significant influence or control
Has significant influence or control (as a firm)
Dutch
Born November 1966
Former controllers (2)
5 December 2022
Ceased L-Founders of Loyalty Western Europe BV — Owns 75–100% of shares
17 November 2017
Ceased James Edgar — Owns 25–50% of shares
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 1 September 2026 | Total exemption full accounts | 31 December 2025 | ||
| 5 June 2026 | Appointment of a director | |||
| 5 June 2026 | Appointment of a director | |||
| 10 February 2026 | Confirmation statement with no updates | 23 November 2025 | ||
| 9 October 2025 | Registered office address changed |
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