Sales Management Solutions Europe Ltd.

Active07421093 Private limited company
Incorporated
27 October 2010 (16 years)
Industry
Advertising agencies (73110)
Directors
Peter Richard Hugh Goodman
Michael Joseph Apicella
Owned by
Peter Richard Hugh Goodman
Michael Joseph Apicella
Accounts type
Micro entity
Region
South East
Address
C/o Azets Burnham Yard
London End
Beaconsfield
HP9 2JH

Filing status

Accounts due
31 July 2027
Last accounts
31 October 2025
Conf. stmt due
10 November 2027
Last conf. stmt
27 October 2026

Officers 3 active

Officer details are public data from the Companies House register.

Goodman, Peter Richard Hugh
Director · Appointed 27 October 2010
British
Born August 1958 (68)
Apicella, Michael Joseph
Director · Appointed 27 October 2010
British
Born April 1959 (67)
Apicella, Michael Joseph
Secretary · Appointed 27 October 2010
Officer history (2 former)
27 October 2010
Appointed Goodman, Peter Richard Hugh as Director
27 October 2010
Appointed Apicella, Michael Joseph as Director
27 October 2010
Appointed Apicella, Michael Joseph as Secretary
27 October 2010
Appointed London Law Secretarial Limited as Corporate Secretary
27 October 2010
Resigned London Law Secretarial Limited as Corporate Secretary
27 October 2010
Appointed Cowdry, John Jeremy Arthur as Director
27 October 2010
Resigned Cowdry, John Jeremy Arthur as Director

Ownership 2 active

People and entities with significant control, from the Companies House PSC register

Peter Richard Hugh Goodman
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born August 1958 (68)
Michael Joseph Apicella
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born April 1959 (67)

Financials

Balance sheet as at 31 October 2025 · micro entity accounts

Net Assets
(£4,982)
Debt Ratio
204%
Current Ratio
0.4x

Trend

Shareholder Funds
(£20k) £0 £20k 2019 2020 2021 2022 2023 2024 2025 (£7,325) (£15,823) (£957) £741 £4,420 (£1,666) (£4,982)
Balance sheet detail
2025202420232022202120202019
Fixed Assets£800
Current Assets£3,988£8,074£18,875£10,902£8,343£7,878£11,855
Debtors£5,329£15£0£7,245
Cash£5,573£8,328£7,878£4,610
Creditors (< 1 year)£9,770£9,740£14,455£10,161£9,300£23,701£19,180
Net Current Assets(£5,782)£741(£957)(£15,823)(£7,325)
Net Assets(£4,982)
Shareholder Funds(£4,982)(£1,666)£4,420£741(£957)(£15,823)(£7,325)

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
3 November 2026Confirmation statement with updates27 October 2026
21 May 2026Micro company accounts31 October 2025
27 October 2025Confirmation statement with updates27 October 2025
9 April 2025Micro company accounts31 October 2024
28 October 2024Confirmation statement with updates27 October 2024
Show all recent filings

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