Filing status
- Accounts due
- 31 October 2027
- Last accounts
- 31 January 2026
- Conf. stmt due
- 3 March 2027
- Last conf. stmt
- 17 February 2026
Keel London Limited
- Incorporated
- 21 July 2010 (16 years)
- Industry
- Advertising agencies (73110)
- Directors
- Deborah Tracy CrookKeith Andrew Crook
- Owned by
- Deborah Tracy CrookKeith Andrew Crook
- Accounts type
- Total exemption full
- Region
- South East
- Address
- 46-48 East StreetEpsomKT17 1HQ
Officers 2 active
Officer details are public data from the Companies House register.
Crook, Deborah Tracy
Director · Appointed 13 February 2024
British
Born May 1966 (60)
Crook, Keith Andrew
Director · Appointed 21 July 2010
British
Born June 1964 (62)
Officer history (3 former)
13 February 2024
Appointed Crook, Deborah Tracy as Director
20 May 2020
Resigned Larter, Georgina Melanie as Director
7 January 2019
25 October 2017
1 March 2017
Appointed Larter, Georgina Melanie as Director
1 March 2017
Resigned Crook, Deborah Tracy as Director
1 April 2014
Appointed Crook, Deborah Tracy as Director
21 July 2010
Appointed Crook, Keith Andrew as Director
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Deborah Tracy Crook
Individual · Notified 27 October 2025
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
British
Born May 1966 (60)
Keith Andrew Crook
Individual · Notified 1 March 2017
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born June 1964 (62)
Former controllers (4)
20 May 2020
Ceased Georgina Melanie Larter — Owns 25–50% of shares
18 July 2019
Ceased Georgina Melanie Larter — Owns 25–50% of shares
6 January 2019
1 March 2017
Ceased Keith Andrew Crook — Owns 75–100% of shares
Financials
Balance sheet as at 31 January 2026 · total exemption full accounts
- Net Assets
- £337,653
- Cash
- £475,635
- Debt Ratio
- 50%
- Current Ratio
- 2.0x
Trend
Net Assets
Balance sheet detail
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|---|
| Fixed Assets | £20,345 | £30,435 | £31,266 | £12,881 | £16,120 | £17,687 | £23,104 |
| Current Assets | £651,315 | £891,787 | £498,042 | £776,583 | £728,752 | £564,326 | £550,567 |
| Debtors | £175,680 | £101,178 | £215,003 | £339,977 | £225,287 | £159,326 | £406,779 |
| Cash | £475,635 | £790,609 | £283,039 | £436,606 | £503,465 | £405,000 | £143,788 |
| Creditors (< 1 year) | £328,921 | £589,295 | £297,069 | £382,712 | £307,943 | £239,062 | £218,047 |
| Net Current Assets | £322,394 | £302,492 | £200,973 | £393,871 | £420,809 | £325,264 | £332,520 |
| Net Assets | £337,653 | £325,319 | £224,336 | £404,305 | £430,480 | £339,590 | |
| Shareholder Funds | £337,653 | £325,319 | £224,336 | £404,305 | £430,480 | £339,590 | £355,624 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 30 July 2026 | Total exemption full accounts | 31 January 2026 | ||
| 17 February 2026 | Notification of a person with significant control | |||
| 17 February 2026 | Change of details for a person with significant control | |||
| 17 February 2026 | Confirmation statement with updates | 17 February 2026 | ||
| 13 November 2025 | Sub-division of shares |
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