Filing status
- Accounts due
- 30 December 2026
- Last accounts
- 31 March 2025
- Conf. stmt due
- 29 October 2027
- Last conf. stmt
- 15 October 2026
New Disguise Limited
- Incorporated
- 15 October 2009 (17 years)
- Previously known as
- Yoshi Goods Limited (until 25 February 2026)The Bag and Wallet Company.Com Limited (until 23 June 2020)The Bag and Wallet Company Com. Limited (until 4 November 2009)This list may be incomplete. See all names on Companies House
- Industry
- Retail sale of leather goods in specialised stores (47722)
- Directors
- Luke Griffiths-JonesJames HeathcoteGuy Heathcote
- Owned by
- Guy HeathcoteJames HeathcoteLuke Griffiths-Jones
- Accounts type
- Total exemption full
- Region
- West Midlands
- Address
- The Tithe Barn Deans Lade FarmClaypit LaneLichfieldWS14 0AG
Officers 3 active
Officer details are public data from the Companies House register.
Griffiths-Jones, Luke
Director · Appointed 10 May 2013
British
Born February 1979 (47)
Heathcote, James
Director · Appointed 10 May 2013
British
Born May 1983 (43)
Heathcote, Guy
Director · Appointed 10 May 2013
British
Born September 1971 (55)
Officer history (4 former)
11 March 2020
Resigned Heathcote, Giles as Director
11 May 2013
10 May 2013
Appointed Griffiths-Jones, Luke as Director
10 May 2013
Appointed Heathcote, James as Director
10 May 2013
Appointed Heathcote, Guy as Director
10 May 2013
Appointed Heathcote, Giles as Director
15 October 2009
Appointed Creditreform (Secretaries) Limited as Corporate Secretary
15 October 2009
Resigned Creditreform (Secretaries) Limited as Corporate Secretary
15 October 2009
15 October 2009
15 October 2009
Ownership 3 active
People and entities with significant control, from the Companies House PSC register
Guy Heathcote
Individual · Notified 11 March 2020
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born September 1971 (55)
James Heathcote
Individual · Notified 11 March 2020
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born May 1983 (43)
Luke Griffiths-Jones
Individual · Notified 11 March 2020
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born February 1979 (47)
Former controllers (1)
5 May 2017
Ceased Giles Mckenzie Heathcote — Owns 25–50% of shares
Financials
Balance sheet as at 31 March 2025 · total exemption full accounts
- Net Assets
- £634,950
- Cash
- £443,459
- Employees
- 9
- Debt Ratio
- 29%
- Current Ratio
- 3.2x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £89,178 | £295,030 | £165,732 | £166,380 | £147,413 | £146,614 |
| Current Assets | £807,836 | £706,852 | £630,239 | £625,309 | £582,648 | £607,359 |
| Debtors | £184,040 | £255,014 | £359,780 | £84,077 | £83,481 | £13,451 |
| Cash | £443,459 | £186,803 | £266,128 | £532,910 | £487,239 | £587,863 |
| Creditors (< 1 year) | £251,960 | £120,690 | £29,578 | £34,650 | £72,330 | £143,073 |
| Creditors (> 1 year) | £0 | £155,860 | ||||
| Net Current Assets | £555,876 | £586,162 | £600,661 | £590,659 | £510,318 | £464,286 |
| Net Assets | £634,950 | £718,890 | £759,951 | £752,020 | £656,316 | £609,636 |
| Shareholder Funds | £634,950 | £718,890 | £759,951 | £752,020 | £656,316 | £609,636 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 26 October 2026 | Confirmation statement with updates | 15 October 2026 | ||
| 25 February 2026 | Certificate of change of name | |||
| 30 January 2026 | Total exemption full accounts | 31 March 2025 | ||
| 27 October 2025 | Director's details changed | |||
| 27 October 2025 | Confirmation statement with no updates | 15 October 2025 |
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