Filing status
- Accounts due
- 30 September 2026
- Last accounts
- 30 September 2024
- Conf. stmt due
- 17 September 2027
- Last conf. stmt
- 3 September 2026
Brand Potential Limited
- Incorporated
- 3 September 2009 (17 years)
- Industry
- Other professional, scientific and technical activities n.e.c. (74909)
- Owned by
- Accounts type
- Audit exemption subsidiary
- Region
- Greater London
- Address
- The Crane Building22 Lavington StreetLondonSE1 0NZ
Charges
- Total
- 3
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 2
Officers 4 active
Officer details are public data from the Companies House register.
Director · Appointed 12 November 2021
Dutch
Born March 1977 (49)
Director · Appointed 12 November 2021
Dutch
Born February 1980 (46)
Director · Appointed 12 November 2021
Dutch
Born June 1971 (55)
Molloy, Christopher
Director · Appointed 8 February 2010
British
Born September 1970 (56)
Officer history (6 former)
31 December 2025
Resigned Van Weldam, Mirelle Diana as Director
30 April 2025
Resigned Say, Mary as Director
30 April 2025
21 June 2022
Appointed Van Weldam, Mirelle Diana as Director
21 June 2022
12 November 2021
12 November 2021
12 November 2021
12 November 2021
30 November 2012
Resigned England, Dominic as Director
1 January 2012
28 July 2011
Appointed England, Dominic as Director
8 February 2010
Appointed Say, Mary as Director
8 February 2010
Appointed Molloy, Christopher as Director
11 January 2010
3 September 2009
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 12 November 2021
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 13688758
Former controllers (3)
12 November 2021
12 November 2021
Ceased Mary Say — Owns 25–50% of shares
12 November 2021
Ceased Christopher James Molloy — Owns 25–50% of shares
Group structure 15 companies
Ownership group derived from the Companies House PSC register
Brand Potential Limited This company Owns 75–100% of shares
Group Positive Limited Owns 75–100% of shares
Positive Digital Limited Owns 75–100% of shares
Positive Technology Holdings Ltd. Owns 75–100% of shares
Positive Technology Ltd. Owns 75–100% of shares
Positive Thinking Limited Owns 75–100% of shares
Houston Public Relations Limited Owns 75–100% of shares
Hillgate Public Relations Limited Owns 75–100% of shares
Six Two Tech Limited Owns 75–100% of shares
The McOnie Agency Ltd. Owns 75–100% of shares
Table of Dorset Limited Owns 75–100% of shares
White Crow London Limited Owns 75–100% of shares
Financials
Figures from 2023 accounts. Newer accounts, made up to 30 September 2024, are filed but not read yet. See them on Companies House
- Net Assets
- £2,526,173
- Cash
- £591,356
- Employees
- 36
- Debt Ratio
- 29%
- Current Ratio
- 3.4x
Trend
Net Assets
Balance sheet detail
| 2023 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|
| Fixed Assets | £42,614 | £41,986 | £24,128 | £32,676 |
| Current Assets | £3,514,378 | £3,171,243 | £1,345,320 | £1,470,765 |
| Debtors | £2,745,466 | £843,362 | £1,274,827 | |
| Cash | £591,356 | £425,777 | £501,958 | £195,938 |
| Creditors (< 1 year) | £1,022,850 | £1,609,594 | £563,080 | £695,458 |
| Net Current Assets | £2,491,528 | £1,561,649 | £782,240 | £775,307 |
| Net Assets | £2,526,173 | £1,595,658 | £801,784 | £801,775 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 20 September 2026 | Confirmation statement with no updates | 3 September 2026 | ||
| 17 September 2026 | Registered office address changed | |||
| 24 July 2026 | Termination of appointment of a director | |||
| 2 March 2026 | Registered office address changed | |||
| 11 October 2025 | Other filing |
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