Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 11 April 2027
- Last conf. stmt
- 28 March 2026
Believe Direct Limited
- Incorporated
- 31 March 2009 (17 years)
- Industry
- Sound recording and music publishing activities (59200)
- Directors
- Karishma AnandAlex Kennedy
- Accounts type
- Full
- Region
- Greater London
- Address
- 5th Floor Rear Left Kings Place90 York WayLondonN1 9AG
Officers 2 active
Officer details are public data from the Companies House register.
Anand, Karishma
Director · Appointed 25 May 2023
British
Born February 1983 (43)
Kennedy, Alex
Director · Appointed 7 February 2023
British
Born January 1979 (47)
Officer history (1 former)
25 May 2023
Appointed Anand, Karishma as Director
8 February 2023
Resigned Ladegaillerie, Denis as Director
7 February 2023
Appointed Kennedy, Alex as Director
31 March 2009
Appointed Ladegaillerie, Denis as Director
Ownership 0 active
People and entities with significant control, from the Companies House PSC register
The company has declared that it has no person with significant control.
Former controllers (2)
5 August 2025
Ceased Believe SA — Owns 75–100% of shares
31 March 2017
Ceased Denis Ladegaillerie — Has significant influence or control
Financials
Figures from 2019 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £5,771,557
- down £3,242,652 (36%)
- Cash
- £352,985
- down £52,825 (13%)
- Turnover
- £6,097,291
- down £67,006,856 (92%)
- Profit Before Tax
- (£3,932,661)
- down £15,753,449 (133%)
- Employees
- 37
- up 2 (6%)
- Debt Ratio
- 88%
- Current Ratio
- 1.1x
- Profit Margin
- -64%
- Return on Equity
- -56%
Balance sheet detail
| 2019 | |
|---|---|
| Fixed Assets | £243,723 |
| Current Assets | £46,385,875 |
| Cash | £352,985 |
| Creditors (< 1 year) | £40,858,041 |
| Net Current Assets | £5,527,834 |
| Net Assets | £5,771,557 |
| Shareholder Funds | £5,771,557 |
| Turnover | £6,097,291 |
| Cost of Sales | £3,462,827 |
| Gross Profit | £2,634,464 |
| Admin Expenses | £6,513,012 |
| Staff Costs | £1,634,957 |
| Operating Profit | (£3,897,725) |
| Profit Before Tax | (£3,932,661) |
| Tax | (£690,009) |
| Profit for Period | (£3,242,652) |
Filings 72
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 21 September 2026 | Full accounts | 31 December 2025 | ||
| 7 April 2026 | Confirmation statement with no updates | 28 March 2026 | ||
| 8 October 2025 | Full accounts | 31 December 2024 | ||
| 6 August 2025 | Cessation of a person with significant control | |||
| 6 August 2025 | Notification of a person with significant control statement |
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