Filing status
- Accounts due
- 31 August 2025
- Last accounts
- 30 November 2023
- Conf. stmt due
- 8 November 2025
- Last conf. stmt
- 25 October 2024
Feed It Back Limited
- Incorporated
- 27 November 2008 (17 years)
- Previously known as
- Sendster Limited (until 30 January 2015)Admobility Limited (until 30 March 2009)This list may be incomplete. See all names on Companies House
- Industry
- Business and domestic software development (62012) Media representation services (73120)
- Owned by
- Joanne Beverley Palmer
- Accounts type
- Unaudited abridged
- Region
- Greater London
- Address
- C/o R2 Advisory Limited60 Cannon StreetLondonEC4N 6NP
Charges
- Total
- 1
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 0
Officers
Not loaded yet. See them on Companies House
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 28 February 2021
Owns 50–75% of shares
Holds 50–75% of voting rights
Limited Company
Reg. no. 12899559
Joanne Beverley Palmer
Individual · Notified 6 April 2019
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born September 1977 (49)
Former controllers (1)
28 February 2021
Ceased Carlo Platia — Owns 50–75% of shares
Group structure 3 companies
Ownership group derived from the Companies House PSC register
JP Investco 1 Limited Proposed for strike-off
Feed It Back Limited This company In administrationOwns 50–75% of shares
Financials
Balance sheet as at 30 November 2023 · unaudited abridged accounts
- Net Assets
- (£3,805,333)
- Cash
- £36,883
- Employees
- 78
- Debt Ratio
- 961%
- Current Ratio
- 0.2x
Trend
Net Assets
Balance sheet detail
| 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|
| Fixed Assets | £0 | £33 | £1,352 | £2,525 | £2,686 |
| Current Assets | £441,993 | £458,101 | £315,292 | £552,315 | £288,802 |
| Debtors | £405,110 | £414,192 | £281,017 | £277,670 | |
| Cash | £36,883 | £43,909 | £34,275 | £274,645 | |
| Creditors (< 1 year) | £1,972,034 | £747,769 | £315,685 | £348,200 | £103,297 |
| Creditors (> 1 year) | £2,275,292 | £1,771,580 | £675,015 | £425,000 | |
| Net Current Assets | (£1,530,041) | (£289,668) | (£393) | £204,115 | £185,505 |
| Net Assets | (£3,805,333) | (£2,061,215) | (£674,056) | (£218,360) | £188,191 |
| Shareholder Funds | (£3,805,333) | (£2,061,215) | (£674,056) | (£218,360) | £188,191 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 21 August 2026 | Administrator's progress report |
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