What Crowd Dna say about themselves
“Crowd DNA is a cultural insights and strategy consultancy, creating culturally charged commercial advantage for the world’s greatest brands.”
Crowd Dna Ltd
- Incorporated
- 11 June 2008 (18 years)
- Industry
- Market research and public opinion polling (73200)
- Owned by
- Strat7 Group Limited
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- Warner House98 Theobalds RoadLondonWC1X 8WB
Website & contact details
- Website
Filing status
- Accounts due
- 31 March 2027
- Last accounts
- 30 June 2025
- Conf. stmt due
- 25 June 2027
- Last conf. stmt
- 11 June 2026
Charges
- Total
- 2
- Outstanding
- 2
- Part satisfied
- 0
- Satisfied
- 0
Officers 2 active
Officer details are public data from the Companies House register.
Director · Appointed 29 January 2024
British
Born April 1974 (52)
Director · Appointed 18 November 2020
British
Born September 1966 (60)
Officer history (5 former)
1 February 2024
Resigned Crysell, Andrew Martin as Secretary
1 February 2024
Resigned Crysell, Andrew Martin as Director
29 January 2024
29 January 2024
18 November 2020
18 November 2020
18 November 2020
Resigned Crysell, Catherine Ann as Director
3 July 2017
Appointed Crysell, Catherine Ann as Director
12 June 2008
Appointed Crysell, Andrew Martin as Secretary
12 June 2008
Appointed Crysell, Andrew Martin as Director
11 June 2008
Appointed Form 10 Directors Fd Ltd as Corporate Director
11 June 2008
Resigned Form 10 Directors Fd Ltd as Corporate Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Strat7 Group Limited
Corporate entity · Notified 18 November 2020
Owns 75–100% of shares
Holds 75–100% of voting rights
Limited Company
Former controllers (1)
18 November 2020
Ceased Andrew Martin Crysell — Owns 50–75% of shares
Financials
Figures from 2022 accounts. Newer accounts, made up to 30 June 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £1,477,292
- Cash
- £1,300,044
- Profit
- £817,299
- Employees
- 49
- Debt Ratio
- 44%
- Current Ratio
- 2.2x
- Return on Equity
- 55%
Trend
Net Assets
Balance sheet detail
| 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|
| Fixed Assets | £64,330 | £56,432 | £45,296 | £24,079 |
| Current Assets | £2,563,754 | £2,654,863 | £3,890,628 | £3,003,911 |
| Debtors | £1,263,710 | £1,996,371 | £940,998 | £1,340,209 |
| Cash | £1,300,044 | £658,492 | £2,949,630 | £1,663,702 |
| Creditors (< 1 year) | £1,145,961 | £1,481,709 | £807,223 | £337,018 |
| Net Current Assets | £1,417,793 | £1,173,154 | £3,083,405 | £2,666,893 |
| Net Assets | £1,477,292 | £1,185,993 | £3,128,701 | £2,690,972 |
| Shareholder Funds | £1,477,292 | £1,185,993 | £3,128,701 | £2,690,972 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 18 June 2026 | Confirmation statement with no updates | 11 June 2026 | ||
| 17 March 2026 | Total exemption full accounts | 30 June 2025 | ||
| 17 March 2026 | Other filing | |||
| 17 March 2026 | Other filing | |||
| 17 March 2026 | Accounts filing |
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