Baker Goodchild Direct Marketing Limited

Active06442817 Private limited company

Incorporated: 3 December 2007 (18 years)
Previously known as: BG Mailing Services Limited (until 11 January 2008)
Industry: Manufacture of paper stationery (17230)
Other business support service activities n.e.c. (82990)
Directors: Connor Matthew Andrew Aytac Sadik
Bruce Thomson
Owned by: Baker Goodchild (Holdings) Limited
Accounts type: Total exemption full
Region: West Midlands
Address: 6-7 Windsor Industrial Estate
Rupert Street
Birmingham
B7 4PR

Filing status

Accounts due: 30 September 2027
Last accounts: 31 December 2025
Conf. stmt due: 19 November 2027
Last conf. stmt: 5 November 2026

Charges

Total: 3
Outstanding: 2
Part satisfied: 0
Satisfied: 1

Officers 2 active

Officer details are public data from the Companies House register.

Sadik, Connor Matthew Andrew Aytac

Director · Appointed 4 April 2025

British

Born May 1996 (30)

Thomson, Bruce

Director · Appointed 3 December 2007

British

Born April 1972 (54)

Officer history (7 former)

4 April 2025

Appointed Sadik, Connor Matthew Andrew Aytac as Director

5 October 2021

Resigned Barr, Francis Alexander as Director

21 May 2021

Resigned Stafford, Adam Paul as Director

4 November 2020

Resigned Stringer, Gareth Peter as Director

4 June 2019

Appointed Barr, Francis Alexander as Director

14 March 2018

Resigned Thomson, Rachel as Secretary

16 December 2017

Resigned Burnell, Lorraine as Director

7 August 2013

Appointed Stringer, Gareth Peter as Director

3 February 2011

Appointed Burnell, Lorraine as Director

12 November 2009

Resigned Reason, Maxine as Director

17 December 2008

Resigned Perkins, Matthew Maurice as Director

1 November 2008

Appointed Stafford, Adam Paul as Director

3 December 2007

Appointed Reason, Maxine as Director

3 December 2007

Appointed Perkins, Matthew Maurice as Director

3 December 2007

Appointed Thomson, Rachel as Secretary

3 December 2007

Appointed Thomson, Bruce as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Baker Goodchild (Holdings) Limited

Corporate entity · Notified 15 November 2019

Owns 75–100% of shares

Holds 75–100% of voting rights

Right to appoint and remove directors

English Limited Company

Reg. no. 12106903

Former controllers (1)

15 November 2019

Ceased Bruce Thomson — Owns 75–100% of shares

Group structure 3 companies

Ownership group derived from the Companies House PSC register

BG Capital Limited

Baker Goodchild (Holdings) Limited Owns 75–100% of shares

Baker Goodchild Direct Marketing Limited This company Owns 75–100% of shares

Financials

Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House

Net Assets: £2,031,131
Cash: £1,195,609
Profit: £582,571
Employees: 46

Debt Ratio: 60%
Current Ratio: 1.2x
Return on Equity: 29%

Trend

Net Assets

Balance sheet detail

	2024	2023	2022	2021	2020	2019
Fixed Assets	£2,152,504	£2,246,437	£2,400,785	£2,677,978	£2,675,944	£1,027,853
Current Assets	£2,925,169	£2,508,074	£2,228,711	£2,402,482	£3,355,285	£1,821,010
Debtors	£1,385,231	£1,392,023	£1,346,411	£1,599,794	£1,683,029	£1,137,989
Cash	£1,195,609	£670,226	£411,600	£452,584	£1,574,041	£595,242
Creditors (< 1 year)	£2,432,417	£2,544,381	£2,516,099	£2,956,690	£3,505,179	£1,991,056
Creditors (> 1 year)		£600,635	£1,178,640	£1,787,794	£2,016,390
Net Current Assets	£492,752	(£36,307)	(£287,388)	(£554,208)	(£149,894)	(£170,046)
Net Assets	£2,031,131	£1,537,919	£874,144	£321,363	£193,084	£721,094
Shareholder Funds	£2,031,131	£1,537,919	£874,144	£321,363	£193,084	£721,094

Filings

Recent filings only. See the full history on Companies House

Date	Description	Made Up To
9 November 2026	Confirmation statement with updates	5 November 2026
5 November 2025	Confirmation statement with updates	5 November 2025
29 September 2025	Total exemption full accounts	31 December 2024
2 July 2025	Registration of a charge
22 April 2025	Memorandum and Articles of Association