Website & contact details
- Group website
- The site of this company’s group or brand.
Stichd Sportmerchandising UK Ltd
- Incorporated
- 29 October 2007 (19 years)
- Previously known as
- Branded Sports Merchandising UK Limited (until 1 July 2019)Brandon Merchandising UK Limited (until 6 October 2015)Performance Merchandising Limited (until 13 July 2011)
- Industry
- Wholesale of clothing and footwear (46420)
- Directors
- Willem-Jan ElbersNiels Jacobus Leonardus HermsenEsther Theodora Johanna Vosbeek
- Owned by
- Puma SE
- Accounts type
- Full
- Region
- West Midlands
- Address
- 1 Chapel StreetWarwickCV34 4HL
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 18 September 2027
- Last conf. stmt
- 4 September 2026
Officers 5 active
Officer details are public data from the Companies House register.
Elbers, Willem-Jan
Director · Appointed 1 July 2024
Dutch
Born January 1986 (40)
Hermsen, Niels Jacobus Leonardus
Director · Appointed 1 July 2024
Dutch
Born January 1979 (47)
Vosbeek, Esther Theodora Johanna
Director · Appointed 1 July 2024
Dutch
Born February 1971 (55)
Nix, Nina Alexandra
Director · Appointed 18 April 2016
German
Born February 1977 (49)
Corporate Secretary · Appointed 29 October 2007
Officer history (6 former)
1 July 2024
Appointed Hermsen, Niels Jacobus Leonardus as Director
1 July 2024
Appointed Vosbeek, Esther Theodora Johanna as Director
1 July 2024
1 July 2024
Appointed Elbers, Willem-Jan as Director
5 June 2018
23 March 2018
Resigned As, Johannes Marie Van as Director
18 April 2016
Appointed Nix, Nina Alexandra as Director
12 March 2016
28 September 2015
Resigned Sandebert, Magnus Lars Gunnar as Director
28 September 2015
Appointed As, Johannes Marie Van as Director
31 December 2013
Resigned Elfner, Per Johan Hugo as Director
1 May 2012
Appointed Elfner, Per Johan Hugo as Director
1 May 2012
Appointed Sandebert, Magnus Lars Gunnar as Director
1 May 2012
1 May 2012
Resigned Larqvist, Sven Anderz as Director
29 October 2007
29 October 2007
Appointed Larqvist, Sven Anderz as Director
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Puma SE
Corporate entity · Notified 18 September 2020
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Corporate
Reg. no. Hrb 13085
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £18,099,749
- Cash
- £23,345
- Turnover
- £19,186,739
- Profit Before Tax
- £3,820,942
- Employees
- 65
- Debt Ratio
- 41%
- Profit Margin
- 20%
- Return on Equity
- 15%
Trend
Turnover
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|
| Fixed Assets | £364,150 | £481,272 | £80,535 | |
| Current Assets | £30,258,156 | £26,736,824 | £15,009,488 | £5,566,095 |
| Debtors | £29,252,054 | £14,051,589 | £5,071,497 | |
| Cash | £23,345 | £224 | £4,157 | £4,034 |
| Creditors (< 1 year) | £11,860,111 | £1,046,596 | ||
| Net Current Assets | £17,826,637 | £14,876,713 | £8,632,269 | £4,519,499 |
| Net Assets | £18,099,749 | £15,357,985 | £8,712,804 | £4,621,019 |
| Shareholder Funds | £18,099,749 | £15,357,985 | £8,712,804 | £4,621,019 |
| Turnover | £19,186,739 | £20,765,013 | £14,857,602 | £7,690,553 |
| Cost of Sales | £9,404,193 | £12,765,185 | £9,678,871 | £4,604,614 |
| Gross Profit | £9,782,546 | £7,999,828 | £5,178,731 | £3,085,939 |
| Admin Expenses | £7,286,628 | £354,828 | £259,850 | £149,038 |
| Staff Costs | £3,473,939 | £3,382,518 | £2,929,045 | £2,275,474 |
| Operating Profit | £2,495,918 | £7,645,000 | £4,918,881 | £2,936,901 |
| Profit Before Tax | £3,820,942 | £8,560,614 | £5,056,258 | £2,940,563 |
| Tax | £1,079,178 | £1,915,433 | £964,473 | £527,115 |
| Profit for Period | £2,741,764 | £6,645,181 | £4,091,785 | £2,413,448 |
Filings 80
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 2 October 2026 | Confirmation statement with updates | 4 September 2026 | ||
| 1 October 2026 | Replacement filing for the appointment of a director | |||
| 30 September 2026 | Director's details changed | |||
| 30 September 2026 | Full accounts | 31 December 2025 | ||
| 1 September 2026 | Director's details changed |
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