Decision Architecture Limited

Active06239214 Private limited company
Incorporated
8 May 2007 (19 years)
Previously known as
DVL Smith (Marketing Consultancy) Limited (until 7 July 2014)
Driving Growth (Marketing Consultancy) Limited (until 12 May 2011)
This list may be incomplete. See all names on Companies House
Industry
Market research and public opinion polling (73200)
Owned by
Alison Graham
Adam Charles Riley
Accounts type
Total exemption full
Region
South West
Address
Clayfields 22
Bradford Road
Rode
BA11 6PR

Filing status

Accounts due
31 December 2026
Last accounts
31 March 2025
Conf. stmt due
22 May 2027
Last conf. stmt
8 May 2026

Charges

Total
2
Outstanding
0
Part satisfied
0
Satisfied
2

Officers 2 active

Officer details are public data from the Companies House register.

Graham, Alison
Secretary · Appointed 8 May 2007
British
Director · Appointed 8 May 2007
British
Born December 1968 (57)
Officer history (2 former)
1 April 2013
Resigned Smith, David Van Lloyd, Dr as Director
1 April 2013
Resigned Del Carlo, Jennifer Linda as Director
20 April 2011
Appointed Smith, David Van Lloyd, Dr as Director
1 April 2010
Appointed Del Carlo, Jennifer Linda as Director
8 May 2007
Appointed Graham, Alison as Secretary
8 May 2007
Appointed Riley, Adam Charles as Director

Ownership 2 active

People and entities with significant control, from the Companies House PSC register

Alison Graham
Individual · Notified 1 June 2016
Owns 25–50% of shares
British
Born February 1966 (60)
Individual · Notified 1 June 2016
Owns 25–50% of shares
British
Born December 1968 (57)

Financials

Balance sheet as at 31 March 2025 · total exemption full accounts

Net Assets
£3,768
Cash
£1,041
Employees
2
Debt Ratio
93%
Current Ratio
1.1x

Trend

Net Assets
(£20k) (£15k) (£10k) (£5k) £0 £5k 2020 2021 2022 2023 2024 2025 £324 £1,389 (£15,659) (£7,238) £764 £3,768
Balance sheet detail
202520242023202220212020
Fixed Assets£2,742£2,927£3,733£28,401£37,514£50,019
Current Assets£53,567£74,017£133,723£100,796£134,810£211,737
Debtors£48,926£64,154£92,056£91,741£122,548£152,042
Cash£1,041£9,863£41,667£9,055£12,262£58,695
Creditors (< 1 year)£50,041£64,513£123,027£86,075£98,047£178,548
Creditors (> 1 year)£2,500£11,667£21,667£58,781£72,888£82,884
Net Current Assets£3,526£9,504£10,696£14,721£36,763£33,189
Net Assets£3,768£764(£7,238)(£15,659)£1,389£324
Shareholder Funds£3,768£764(£7,238)(£15,659)£1,389£324

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
8 May 2026Confirmation statement with no updates8 May 2026
30 March 2026Total exemption full accounts31 March 2025
21 May 2025Confirmation statement with no updates8 May 2025
30 January 2025Total exemption full accounts31 March 2024
21 May 2024Confirmation statement with no updates8 May 2024
Show all recent filings

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