Filing status
- Accounts due
- 31 December 2027
- Last accounts
- 31 March 2026
- Conf. stmt due
- 15 March 2027
- Last conf. stmt
- 1 March 2026
Apple Advisory Group Ltd
- Incorporated
- 1 March 2007 (19 years)
- Previously known as
- Apple Accounting Services Limited (until 20 March 2026)This list may be incomplete. See all names on Companies House
- Industry
- Accounting and auditing activities (69201) Bookkeeping activities (69202)
- Directors
- Aynsley BallPaul Anthony Mckay
- Owned by
- Aynsley BallPaul Anthony Mckay
- Accounts type
- Total exemption full
- Address
- 12B Sun StreetWaltham AbbeyEN9 1EE
Officers 3 active
Officer details are public data from the Companies House register.
Ball, Aynsley
Director · Appointed 1 April 2010
British
Born October 1975 (51)
Mckay, Kerry Margaret
Secretary · Appointed 16 June 2008
British
Mckay, Paul Anthony
Director · Appointed 1 March 2007
British
Born November 1977
Officer history (2 former)
1 April 2010
Appointed Ball, Aynsley as Director
16 June 2008
Appointed Mckay, Kerry Margaret as Secretary
16 June 2008
Resigned Mckay, Anthony Charles as Secretary
16 June 2008
Resigned Mckay, Anthony Charles as Secretary
1 March 2007
Appointed Mckay, Paul Anthony as Director
1 March 2007
Appointed Mckay, Anthony Charles as Secretary
1 March 2007
Appointed Mckay, Anthony Charles as Secretary
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Aynsley Ball
Individual · Notified 3 April 2023
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born October 1975 (51)
Paul Anthony Mckay
Individual · Notified 6 April 2016
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
British
Born November 1977
Former controllers (1)
1 May 2018
Ceased Kerry Margaret Mckay — Owns 25–50% of shares
Financials
Figures from 2025 accounts. Newer accounts, made up to 31 March 2026, are filed but not read yet. See them on Companies House
- Net Assets
- £157,714
- Cash
- £194,767
- Employees
- 11
- Debt Ratio
- 51%
- Current Ratio
- 1.9x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £9,172 | £9,584 | £11,986 | £14,681 | £12,426 | £11,233 |
| Current Assets | £314,916 | £297,299 | £363,430 | £289,414 | £245,187 | £215,078 |
| Debtors | £120,149 | £146,888 | £146,403 | £121,939 | £97,698 | £92,718 |
| Cash | £194,767 | £150,411 | £217,027 | £167,475 | £147,489 | £122,360 |
| Creditors (< 1 year) | £164,081 | £158,961 | £258,551 | £201,109 | £161,346 | £140,927 |
| Net Current Assets | £150,835 | £138,338 | £104,879 | £88,305 | £83,841 | £74,151 |
| Net Assets | £157,714 | £145,526 | £113,868 | £100,197 | £93,906 | £83,250 |
| Shareholder Funds | £157,714 | £145,526 | £113,868 | £100,197 | £93,906 | £83,250 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 20 March 2026 | Certificate of change of name | |||
| 9 March 2026 | Confirmation statement with updates | 1 March 2026 | ||
| 25 July 2025 | Total exemption full accounts | 31 March 2025 | ||
| 5 March 2025 | Confirmation statement with updates | 1 March 2025 | ||
| 14 August 2024 | Total exemption full accounts | 31 March 2024 |
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