Optimizely Ltd

Active06060169 Private limited company

Incorporated: 22 January 2007 (19 years)
Previously known as: Episerver UK Limited (until 17 January 2023)
Peerius Ltd (until 18 March 2019)
Kay Media Services Limited (until 21 January 2008)
Industry: Other information technology service activities (62090)
Directors: Christopher Bayliss
Myles Anthony Johnson
Accounts type: Full
Region: Greater London
Address: 60 St Martins Lane
4th Floor
Covent Garden
London
WC2N 4JS

Filing status

Accounts due: 30 September 2027
Last accounts: 31 December 2025
Conf. stmt due: 5 February 2027
Last conf. stmt: 22 January 2026

Charges

Total: 8
Outstanding: 1
Part satisfied: 0
Satisfied: 7

Officers 3 active

Officer details are public data from the Companies House register.

Bayliss, Christopher

Director · Appointed 17 October 2022

Australian

Born November 1958

Johnson, Myles Anthony

Director · Appointed 9 June 2017

British

Born January 1973 (53)

Brodies Secretarial Services Limited

Corporate Secretary · Appointed 30 August 2016

Also at CMM Holdco, The Mills Family Investment Company, Ale Finance Services 2 Limited · more companies

Officer history (13 former)

2 January 2026

Resigned Atzberger, Alexander as Director

17 October 2022

Appointed Bayliss, Christopher as Director

17 October 2022

Resigned Yeung, Peter Pak-Shum as Director

17 October 2022

Resigned Yeung, Peter Pak-Shum as Secretary

1 December 2019

Appointed Atzberger, Alexander as Director

26 April 2019

Resigned Duffell, Mark Antony as Director

26 April 2019

Appointed Yeung, Peter Pak-Shum as Director

9 June 2017

Appointed Johnson, Myles Anthony as Director

9 June 2017

Resigned Brims, John Charles Roy as Director

30 August 2016

Resigned Evans-Lombe, Nick Edward as Director

30 August 2016

Resigned Esiri, Mark Leslie Vivian as Director

30 August 2016

Appointed Yeung, Peter Pak-Shum as Secretary

30 August 2016

Appointed Brims, John Charles Roy as Director

30 August 2016

Resigned Brown, Roger Dean as Director

30 August 2016

Appointed Brodies Secretarial Services Limited as Corporate Secretary

30 August 2016

Resigned Doddy, Roger Michael as Secretary

30 August 2016

Resigned Wheeler, Belinda Christian as Director

30 August 2016

Appointed Duffell, Mark Antony as Director

22 January 2013

Appointed Evans-Lombe, Nick Edward as Director

15 November 2012

Appointed Wheeler, Belinda Christian as Director

20 February 2009

Resigned Doddy, Roger Michael as Director

4 February 2009

Appointed Esiri, Mark Leslie Vivian as Director

22 January 2007

Appointed Incorporate Secretariat Limited as Corporate Nominee Secretary

22 January 2007

Resigned Incorporate Secretariat Limited as Corporate Nominee Secretary

22 January 2007

Appointed Incorporate Directors Limited as Corporate Nominee Director

22 January 2007

Resigned Incorporate Directors Limited as Corporate Nominee Director

22 January 2007

Appointed Doddy, Roger Michael as Director

22 January 2007

Appointed Doddy, Roger Michael as Secretary

22 January 2007

Appointed Brown, Roger Dean as Director

Ownership 0 active

People and entities with significant control, from the Companies House PSC register

The company has declared that it has no person with significant control.

Former controllers (3)

5 February 2026

Ceased Jeff Horing — Has significant influence or control

9 October 2018

Ceased Endeavour Acquisition UK Limiited — Owns 75–100% of shares

4 November 2016

Ceased Venrex General Partner Limited As General Partner of Venrex LP — Owns 25–50% of shares

Financials

Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House

Net Assets: (£20,199,611)
Cash: £256,201
Turnover: £25,293,803
Profit Before Tax: (£1,253,593)
Employees: 168

Debt Ratio: 188%
Current Ratio: 0.6x
Profit Margin: -5%

Trend

Turnover

Balance sheet detail

	2024	2023	2022	2021	2020	2019
Fixed Assets	£657,768	£225,330	£251,781	£260,477	£131,217	£28,640,665
Current Assets	£22,282,174	£41,857,316	£40,640,835	£36,186,251	£25,065,663	£5,159,532
Debtors						£4,978,718
Cash	£256,201	£473,481	£90,540	£224,934	£361,623	£180,814
Creditors (< 1 year)	£39,881,984	£57,759,728	£52,946,533	£44,061,929	£31,569,226	£29,788,613
Creditors (> 1 year)	£3,257,569	£3,257,569	£3,257,569	£3,257,569	£3,257,569	£3,258,569
Net Current Assets	(£17,599,810)	(£15,902,412)	(£12,305,698)	(£7,875,678)	(£6,503,563)	(£24,629,081)
Net Assets	(£20,199,611)	(£18,934,651)	(£15,311,486)	(£10,872,770)	(£9,629,915)	£753,015
Shareholder Funds	(£20,199,611)	(£18,934,651)	(£15,311,486)	(£10,872,770)	(£9,629,915)	£753,015

Turnover	£25,293,803	£21,917,000	£15,743,140	£10,830,040	£10,713,777	£2,615,989
Cost of Sales	£3,840,759	£4,077,358	£3,543,422	£2,142,545	£2,087,636
Gross Profit	£21,453,044	£17,839,642	£12,199,718	£8,687,495	£8,626,141
Admin Expenses	£23,731,391	£22,952,511	£17,822,323	£11,400,925	£10,285,601	£9,310,587
Staff Costs	£20,467,181	£19,375,140	£17,411,997	£10,909,592	£8,215,783
Operating Profit	(£2,278,347)	(£5,112,869)	(£5,622,605)	(£2,701,594)	(£11,247,873)	(£89,377)
Profit Before Tax	(£1,253,593)	(£3,690,939)	(£4,724,715)	(£1,891,850)	(£10,935,606)	(£284,891)
Tax	£99,859	£0		£2,323		£2,323
Profit for Period	(£1,353,452)	(£3,690,939)	(£4,724,715)	(£1,894,173)	(£10,935,606)	(£287,214)

Filings 161

Date	Description	Made Up To
26 August 2026	Full accounts	31 December 2025
16 February 2026	Confirmation statement with no updates	22 January 2026
9 February 2026	Termination of appointment of a director
6 February 2026	Director's details changed
5 February 2026	Notification of a person with significant control statement