Analytics Seo Limited

Active05796620 Private limited company
Incorporated
26 April 2006 (20 years)
Previously known as
Dizzy Heights (UK) Limited (until 18 November 2011)
This list may be incomplete. See all names on Companies House
Industry
Other information technology service activities (62090)
Accounts type
Unaudited abridged
Region
Greater London
Address
21 Sackville Street
Sackville Street
London
W1S 3DN

Filing status

Accounts due
30 June 2027
Last accounts
30 September 2025
Conf. stmt due
26 March 2027
Last conf. stmt
12 March 2026

Officers 2 active

Officer details are public data from the Companies House register.

Director · Appointed 4 April 2026
American
Born August 1974 (52)
Director · Appointed 26 April 2006
British
Born December 1969 (56)
Officer history (5 former)
4 April 2026
Appointed Yao, Arthur as Director
4 April 2026
Resigned Phillips, Roderick John as Director
4 April 2026
Resigned Watson, Kevin John as Director
4 April 2026
Resigned Holt, Penelope Jane as Director
4 April 2026
Resigned Holt, Penelope Jane as Secretary
22 November 2021
Resigned Wilcox, Anthony Robert as Director
1 October 2012
Appointed Wilcox, Anthony Robert as Director
13 April 2012
Appointed Phillips, Roderick John as Director
13 April 2012
Appointed Watson, Kevin John as Director
3 May 2011
Appointed Holt, Penelope Jane as Director
26 April 2006
Appointed O'Toole, Laurence John as Director
26 April 2006
Appointed Holt, Penelope Jane as Secretary

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 4 April 2026
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Public Limited Company
Reg. no. 14573691
Former controllers (2)
4 April 2026
Ceased Penelope Jane Holt — Owns 25–50% of shares
4 April 2026
Ceased Laurence John O'Toole — Owns 25–50% of shares

Group structure 9 companies

Ownership group derived from the Companies House PSC register

Advanced Commerce Ltd Owns 75–100% of shares
Analytics Seo Limited This company Owns 75–100% of shares
Mpower Plus Rezolve AI Group Ltd Owns 75–100% of shares
Reward Loyalty UK Limited Owns 75–100% of shares
Hospitality Data Insights Limited Owns 75–100% of shares
Sports Loyalty Card Limited Owns 75–100% of shares
Rezolve Financial Limited Owns 75–100% of shares
Rezolve AI IP Holdings Limited Owns 75–100% of shares

Financials

Balance sheet as at 30 September 2025 · unaudited abridged accounts

Net Assets
£74,869
Cash
£246,665
Employees
4
Debt Ratio
78%
Current Ratio
1.3x

Trend

Net Assets
(£200k) £0 £200k 2019 2020 2021 2022 2023 2024 2025 £192,241 (£15,681) (£1,097) (£35,311) (£12,751) £18,287 £74,869
Balance sheet detail
2025202420232022202120202019
Fixed Assets£2,483£3,002£177£318£2,240£54,358£189,934
Current Assets£340,216£214,631£221,700£220,576£269,026£351,725£439,062
Debtors£93,551£154,093£145,642£188,962£152,676£215,065
Cash£246,665£67,607£74,934£80,064£199,049£223,997
Creditors (< 1 year)£267,830£192,679£217,961£229,538£235,696£375,097£436,755
Creditors (> 1 year)£0£6,667£16,667£26,667£36,667£46,667£0
Net Current Assets£72,386£21,952£3,739(£8,962)£33,330(£23,372)£2,307
Net Assets£74,869£18,287(£12,751)(£35,311)(£1,097)(£15,681)£192,241
Shareholder Funds£74,869£18,287(£12,751)(£35,311)(£1,097)(£15,681)£192,241

Filings

Recent filings only. See the full history on Companies House

Show all recent filings

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