Assurant Direct Limited

Active05399683 Private limited company
Incorporated
20 March 2005 (21 years)
Previously known as
Swansure Direct Limited (until 11 June 2008)
This list may be incomplete. See all names on Companies House
Industry
Activities of financial services holding companies (64205)
Activities of other holding companies n.e.c. (64209)
Activities of head offices (70100)
Directors
Felipe Sanchez Trevino
Owned by
Assurant, Inc.
Accounts type
Group
Region
North West
Address
Emerald Buildings
Westmere Drive
Crewe
CW1 6UN

Filing status

Accounts due
30 September 2027
Last accounts
31 December 2025
Conf. stmt due
8 April 2027
Last conf. stmt
25 March 2026

Officers 4 active

Officer details are public data from the Companies House register.

Director · Appointed 31 March 2025
Also at Assurant Co., Ltd.
British
Born March 1974 (52)
Director · Appointed 31 March 2025
Also at Assurant General Insurance Limited, London General Insurance Company Limited, Assurant Co., Ltd. · more companies
British
Born March 1986 (40)
Trevino, Felipe Sanchez
Director · Appointed 31 March 2025
Mexican
Born October 1964 (62)
Paddock, Natalie Ann
Secretary · Appointed 23 October 2014
Officer history (37 former)
31 March 2025
31 March 2025
Appointed Machin, Timothy as Director
31 March 2025
Appointed Trevino, Felipe Sanchez as Director
31 March 2025
1 August 2024
Resigned Woolnough, Christopher as Director
1 January 2024
Appointed Woolnough, Christopher as Director
20 December 2022
Resigned Sarfo-Agyare, Claude Kwasi as Director
31 December 2021
Resigned Carter, Michael John as Director
22 February 2021
Resigned Pinsent Masons Secretarial Limited as Corporate Secretary
4 November 2019
Appointed Sarfo-Agyare, Claude Kwasi as Director
4 November 2019
4 November 2019
Resigned Meier, Keith Roland as Director
4 November 2019
Resigned Morris, Andrew James as Director
31 July 2018
Resigned Clancy, Timothy Patrick as Director
30 July 2018
Appointed Carter, Michael John as Director
4 December 2017
Resigned Ebbett, Stephen Leon as Director
15 September 2017
Resigned Basinger, Robert George as Director
4 May 2017
Appointed Meier, Keith Roland as Director
4 May 2017
Resigned Demmings, Keith Warner as Director
1 January 2017
Appointed Morris, Andrew James as Director
1 January 2017
Appointed Clancy, Timothy Patrick as Director
3 August 2015
Resigned Bartlett, George Derek Wilson as Director
3 August 2015
Resigned Harrison, Christopher Michael as Director
3 August 2015
Resigned Billings, Darren John as Director
3 August 2015
Resigned Morris, Andrew James as Director
3 August 2015
Appointed Ebbett, Stephen Leon as Director
3 August 2015
Appointed Basinger, Robert George as Director
3 August 2015
Resigned Morshead, Tracy Lindsay as Director
3 August 2015
Resigned Clancy, Timothy Patrick as Director
3 August 2015
Resigned Kivett, Melissa as Director
23 October 2014
Appointed Paddock, Natalie Ann as Secretary
30 June 2014
Resigned Graville, Christian as Secretary
2 June 2014
Appointed Morris, Andrew James as Director
2 June 2014
Resigned Pringle, Martin John as Director
2 June 2014
Appointed Billings, Darren John as Director
3 March 2014
Appointed Kivett, Melissa as Director
3 March 2014
Appointed Demmings, Keith Warner as Director
3 March 2014
Appointed Bartlett, George Derek Wilson as Director
3 March 2014
Appointed Clancy, Timothy Patrick as Director
3 March 2014
Appointed Morshead, Tracy Lindsay as Director
3 March 2014
Appointed Harrison, Christopher Michael as Director
3 March 2014
Resigned Balsley, William Michael as Director
3 March 2014
Resigned Walker, David Gordon as Director
3 March 2014
Resigned Ebbett, Stephen Leon as Director
30 June 2013
Appointed Graville, Christian as Secretary
30 June 2013
Resigned Hopkins, Trevor Charles William as Secretary
1 October 2012
Resigned Unterreiner, Jeffrey as Director
1 October 2012
Resigned Boettger, Marko as Director
10 August 2012
Resigned Reid, Matthew Richard as Director
21 December 2011
Appointed Reid, Matthew Richard as Director
9 June 2011
Appointed Balsley, William Michael as Director
29 March 2011
Appointed Unterreiner, Jeffrey as Director
29 March 2011
Appointed Ebbett, Stephen Leon as Director
29 March 2011
Appointed Boettger, Marko as Director
30 June 2010
Resigned Moffatt, Ian as Director
14 May 2010
Appointed Pringle, Martin John as Director
31 December 2009
Resigned Jaksic, Drazen as Director
22 April 2009
Appointed Pinsent Masons Secretarial Limited as Corporate Secretary
22 January 2009
Resigned Mills, Andrew Simon as Director
31 October 2008
Resigned Thompson, Paul as Director
24 September 2008
Appointed Jaksic, Drazen as Director
31 July 2008
Resigned Gvero, Slavko as Director
2 April 2008
Appointed Hopkins, Trevor Charles William as Secretary
2 April 2008
Resigned Foreman, Frederick Christopher as Secretary
12 July 2007
Appointed Gvero, Slavko as Director
12 July 2007
Resigned Walker, David Gordon as Secretary
12 July 2007
Appointed Foreman, Frederick Christopher as Secretary
12 July 2007
Appointed Mills, Andrew Simon as Director
12 July 2007
Appointed Moffatt, Ian as Director
12 July 2007
Resigned Green, Derek Howard as Director
20 March 2005
Appointed Corporate Appointments Limited as Corporate Nominee Director
20 March 2005
Appointed Walker, David Gordon as Secretary
20 March 2005
Appointed Green, Derek Howard as Director
20 March 2005
Resigned Corporate Appointments Limited as Corporate Nominee Director
20 March 2005
Appointed Thompson, Paul as Director
20 March 2005
Resigned Secretarial Appointments Limited as Corporate Nominee Secretary
20 March 2005
Appointed Walker, David Gordon as Director
20 March 2005
Appointed Secretarial Appointments Limited as Corporate Nominee Secretary

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Assurant, Inc.
Corporate entity · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Corporate
Reg. no. 3695600

Group structure 12 companies

Ownership group derived from the Companies House PSC register

Assurant Direct Limited This company
Assurant Co. (NI), Ltd Owns 75–100% of shares
Assurant Co. (PG UK), Ltd Owns 75–100% of shares
Assurant Intermediary Limited Owns 75–100% of shares
Ismash UK Trading Limited Owns 75–100% of shares
Ismash Canary Wharf Limited Status not confirmedOwns 75–100% of shares
Ismash Ken High Limited Status not confirmedOwns 75–100% of shares
Ismash Limited Status not confirmedOwns 75–100% of shares
Lifestyle Services Group Limited Owns 75–100% of shares
Assurant Device Care Limited Owns 75–100% of shares
Digital Services (UK) Limited DissolvedOwns 75–100% of shares
TWG Services Limited Owns 75–100% of shares

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
27 March 2026Confirmation statement with updates25 March 2026
11 December 2025Amended group of companies' accounts31 December 2024
26 November 2025Group of companies' accounts31 December 2024
7 April 2025Appointment of a director
7 April 2025Appointment of a director
Show all recent filings

Some other companies at this address

Assurant Co. (PG UK), Ltd
Assurant Co., Ltd.
Assurant Device Care Limited
Assurant General Insurance Limited
Assurant Group Limited
Assurant Intermediary Limited

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