Website & contact details
- Website
Make Believe Ideas Ltd
- Incorporated
- 28 May 2004 (22 years)
- Industry
- Book publishing (58110)
- Directors
- Paul HukkanenIole Lucchese
- Owned by
- Accounts type
- Full
- Address
- The WildernessBerkhamstedHP4 2AZ
Filing status
- Accounts due
- 28 February 2027
- Last accounts
- 31 May 2025
- Conf. stmt due
- 11 June 2027
- Last conf. stmt
- 28 May 2026
Charges
- Total
- 4
- Outstanding
- 1
- Part satisfied
- 0
- Satisfied
- 3
Officers 7 active
Officer details are public data from the Companies House register.
Hukkanen, Paul
Director · Appointed 17 June 2025
American
Born April 1980 (46)
Lucchese, Iole
Director · Appointed 17 June 2025
Canadian
Born September 1966 (60)
Director · Appointed 27 March 2019
Also at The Big Idea Competition Limited (proposed for strike-off), Scholastic Limited, Chicken House Publishing Limited · more companies
British
Born September 1969 (57)
Dickoff, Gil
Director · Appointed 24 July 2018
American
Born November 1961
Walker, Simon John
Director · Appointed 30 November 2017
British
Born April 1988 (38)
Secretary · Appointed 2 June 2004
British
Director · Appointed 2 June 2004
British
Born December 1966 (59)
Officer history (12 former)
17 June 2025
Appointed Lucchese, Iole as Director
17 June 2025
Appointed Hukkanen, Paul as Director
11 June 2025
Resigned Berger, Ellie as Director
27 March 2019
27 March 2019
Resigned Wikkerink, Wilfred as Director
24 July 2018
Appointed Dickoff, Gil as Director
24 July 2018
Resigned Lucchese, Iole as Director
30 November 2017
Appointed Walker, Simon John as Director
30 November 2017
Resigned Phillips, Rosalind Sarah as Director
19 March 2015
Resigned Gurr, Danny Wayne as Director
19 March 2015
Appointed Berger, Ellie as Director
19 March 2015
Appointed Lucchese, Iole as Director
19 November 2012
21 April 2010
Appointed Wikkerink, Wilfred as Director
2 March 2010
30 October 2009
1 May 2008
23 March 2006
Appointed Phillips, Rosalind Sarah as Director
2 March 2005
2 March 2005
2 March 2005
28 October 2004
Appointed Gurr, Danny Wayne as Director
1 October 2004
1 October 2004
2 June 2004
2 June 2004
2 June 2004
28 May 2004
28 May 2004
28 May 2004
28 May 2004
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 27 March 2019
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 04452170
Former controllers (8)
25 October 2022
25 October 2022
Ceased Gil Dickoff — Right to appoint and remove directors
25 October 2022
Ceased Simon John Walker — Right to appoint and remove directors
25 October 2022
25 October 2022
Ceased Ellie Berger — Right to appoint and remove directors
27 March 2019
Ceased Wilfred Wikkerink — Has significant influence or control
24 July 2018
Ceased Iole Lucchese — Has significant influence or control
30 November 2017
Ceased Rosalind Sarah Phillips — Has significant influence or control
Group structure 6 companies
Ownership group derived from the Companies House PSC register
Chicken House Publishing Limited Owns 75–100% of shares
Make Believe Ideas Ltd This company Owns 75–100% of shares
Scholastic Book Clubs Limited Owns 75–100% of shares
Scholastic Limited Owns 75–100% of shares
What Make Believe Ideas say about themselves
“Discover the Never Touch silicone touch-and-feel series, Sensory Snuggables, Worry Monsters and much more! Award-winning sensory and social-emotional books for babies, toddlers and young children. FREE UK delivery over £20.”
Filings 144
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 21 June 2026 | Confirmation statement with no updates | 28 May 2026 | ||
| 2 January 2026 | Full accounts | 31 May 2025 | ||
| 22 September 2025 | Director's details changed | |||
| 22 September 2025 | Director's details changed | |||
| 23 July 2025 | Appointment of a director |
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