What Defy Logic say about themselves
“Defy Logic LTD builds practical AI tools for UK businesses — for sales and customer-facing teams, for the back office, and for tech and integrations.”
Defy Logic Limited
- Incorporated
- 13 February 2004 (22 years)
- Industry
- Business and domestic software development (62012)
- Directors
- Justin David Nellist
- Owned by
- Ian Jonathon BeswickJustin David Nellist
- Accounts type
- Micro entity
- Region
- East Midlands
- Address
- Denby House Taylor LaneLoscoeHeanorDE75 7AB
Website & contact details
- Website
Filing status
- Accounts due
- 30 November 2027
- Last accounts
- 28 February 2026
- Conf. stmt due
- 16 February 2027
- Last conf. stmt
- 2 February 2026
Officers 1 active
Officer details are public data from the Companies House register.
Nellist, Justin David
Director · Appointed 20 August 2004
British
Born December 1978 (47)
Officer history (5 former)
31 March 2022
Resigned Pearson, Nicholas John as Director
1 September 2013
Resigned Nellist, Julie Ann as Secretary
1 July 2012
Appointed Pearson, Nicholas John as Director
12 June 2006
Appointed Nellist, Julie Ann as Secretary
11 June 2006
Resigned Perpetual Concepts Ltd as Corporate Secretary
20 August 2004
Appointed Nellist, Justin David as Director
20 August 2004
Appointed Perpetual Concepts Ltd as Corporate Secretary
17 February 2004
17 February 2004
13 February 2004
13 February 2004
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Ian Jonathon Beswick
Individual · Notified 21 July 2025
Owns 25–50% of shares
British
Born May 1963 (63)
Justin David Nellist
Individual · Notified 6 April 2016
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
British
Born December 1978 (47)
Former controllers (1)
31 March 2022
Ceased Nicholas John Pearson — Owns 25–50% of shares
Financials
Figures from 2025 accounts. Newer accounts, made up to 28 February 2026, are filed but not read yet. See them on Companies House
- Net Assets
- £7,105
- Turnover
- £40,449
- Profit
- £789
- Employees
- 1
- Debt Ratio
- 55%
- Current Ratio
- 3.4x
- Return on Equity
- 11%
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £3,188 | £1,735 | £1,879 | £2,529 | £2,255 | £1,714 |
| Current Assets | £12,613 | £16,785 | £31,017 | £75,428 | £69,845 | £37,035 |
| Creditors (< 1 year) | £3,666 | £3,301 | £10,616 | £20,479 | £20,822 | £7,700 |
| Creditors (> 1 year) | £4,819 | £8,659 | £12,946 | £17,334 | £20,000 | £0 |
| Net Current Assets | £8,947 | £13,484 | £20,401 | £54,949 | £49,023 | £29,335 |
| Net Assets | £7,105 | £6,349 | £9,123 | £39,933 | £31,067 | £30,838 |
| Shareholder Funds | £7,105 | £6,349 | £9,123 | £39,933 | £31,067 | £30,838 |
| Turnover | £40,449 | |||||
| Staff Costs | £33,000 | |||||
| Tax | £184 | |||||
| Profit for Period | £789 | |||||
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 28 October 2026 | Micro company accounts | 28 February 2026 | ||
| 4 February 2026 | Confirmation statement with updates | 2 February 2026 | ||
| 4 November 2025 | Micro company accounts | 28 February 2025 | ||
| 21 July 2025 | Notification of a person with significant control | |||
| 13 February 2025 | Confirmation statement with updates | 2 February 2025 |
Some other companies at this address
Other companies in this industry
London
Derby
Reading
London
Manchester
By trade and location
Explore the largest companies
Need accounts figures, ownership or websites for thousands of companies? Bulk data & API →