What Choice Financial Services say about themselves
“Welcome to Choice Financial Services. Expert, fee-free mortgage advice tailored to your needs and goals.”
Choice Financial Services (St Albans) Ltd
- Incorporated
- 15 July 2003 (23 years)
- Previously known as
- Keep on Moving Ltd (until 29 October 2010)
- Industry
- Other business support service activities n.e.c. (82990)
- Directors
- Owned by
- Claire Elizabeth HoilesDavid Geoffrey Hoiles
- Accounts type
- Total exemption full
- Region
- East of England
- Address
- The Russell BuildingWest CommonHarpendenAL5 2JQ
Website & contact details
- Website
Filing status
- Accounts due
- 31 March 2027
- Last accounts
- 30 June 2025
- Conf. stmt due
- 29 July 2027
- Last conf. stmt
- 15 July 2026
Officers 2 active
Officer details are public data from the Companies House register.
Hoiles, Claire Elizabeth
Secretary · Appointed 2 December 2007
British
Director · Appointed 15 July 2003
British
Born January 1971 (55)
Officer history (1 former)
30 January 2008
2 December 2007
Appointed Hoiles, Claire Elizabeth as Secretary
15 July 2003
15 July 2003
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Claire Elizabeth Hoiles
Individual · Notified 15 July 2017
Owns 25–50% of shares
British
Born January 1975 (51)
Individual · Notified 15 July 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
Right to appoint and remove directors
British
Born January 1971 (55)
Financials
Balance sheet as at 30 June 2025 · total exemption full accounts
- Net Assets
- £595
- Cash
- £2,767
- Employees
- 3
- Debt Ratio
- 99%
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|---|
| Fixed Assets | £0 | £0 | £46 | £61 | £137 | £182 | £243 |
| Current Assets | £86,038 | £80,408 | £77,291 | £144,688 | £118,346 | £98,697 | £64,384 |
| Debtors | £83,271 | £67,633 | £57,436 | ||||
| Cash | £2,767 | £31,064 | £6,948 | ||||
| Creditors (< 1 year) | £73,181 | £51,323 | £54,340 | £46,341 | £40,190 | £18,634 | |
| Net Current Assets | £595 | £7,227 | £25,968 | £90,348 | £72,005 | £58,507 | £45,750 |
| Net Assets | £595 | £58,654 | £45,947 | ||||
| Shareholder Funds | £7,227 | £26,014 | £90,409 | £72,142 | £58,654 | £45,947 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 29 July 2026 | Confirmation statement with updates | 15 July 2026 | ||
| 29 July 2026 | Change of details for a person with significant control | |||
| 31 March 2026 | Total exemption full accounts | 30 June 2025 | ||
| 27 August 2025 | Cancellation of shares | |||
| 27 August 2025 | Statement of capital following an allotment of shares |
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