Spark Emotions Limited

Active04809384 Private limited company
Incorporated
24 June 2003 (23 years)
Previously known as
Breed Communications Limited (until 31 July 2019)
White Door Campaigns Limited (until 27 January 2005)
White Door Campaign Limited (until 4 July 2003)
Industry
Research and experimental development on social sciences and humanities (72200)
Market research and public opinion polling (73200)
Directors
Accounts type
Total exemption full
Region
South East
Address
The Courtyard
High Street
Ascot
SL5 7HP

Filing status

Accounts due
31 December 2027
Last accounts
31 March 2026
Conf. stmt due
8 July 2027
Last conf. stmt
24 June 2026

Officers 1 active

Officer details are public data from the Companies House register.

Director · Appointed 1 August 2019
English
Born February 1974 (52)
Officer history (14 former)
3 March 2025
Resigned Slade, Bradley as Director
3 March 2025
Resigned Chapman, Paul Stephen as Director
3 March 2025
Resigned Patel, Hansa as Director
3 March 2025
Resigned Chapman, Paul Stephen as Secretary
1 August 2019
Appointed Chapman, Paul Stephen as Director
1 August 2019
Appointed Patel, Hansa as Director
1 August 2019
Resigned Smp Group Holdings Limited as Corporate Director
1 August 2019
Appointed Harrison, Lee as Director
17 September 2018
Resigned Handyside, Martin Paul as Director
30 May 2018
Resigned Boakes, Brian Alan as Director
18 November 2012
Resigned Smp Group Holdings Plc as Corporate Secretary
18 November 2012
Appointed Slade, Bradley as Director
18 November 2012
Appointed Chapman, Paul Stephen as Secretary
18 November 2012
Appointed Boakes, Brian Alan as Director
31 July 2012
Resigned Stuart, John Raymond Charles as Director
31 July 2006
Resigned Sunderland, Adam as Director
7 February 2005
Appointed Smp Group Holdings Plc as Corporate Secretary
7 February 2005
Appointed Handyside, Martin Paul as Director
7 February 2005
Appointed Smp Group Holdings Limited as Corporate Director
7 February 2005
Appointed Stuart, John Raymond Charles as Director
7 February 2005
Resigned Brinkley, David as Secretary
23 November 2004
Resigned Esler, Anne Catherine Mae as Director
24 June 2003
Appointed Waterlow Secretaries Limited as Corporate Nominee Secretary
24 June 2003
Appointed Esler, Anne Catherine Mae as Director
24 June 2003
Resigned Waterlow Nominees Limited as Corporate Nominee Director
24 June 2003
Appointed Brinkley, David as Secretary
24 June 2003
Appointed Waterlow Nominees Limited as Corporate Nominee Director
24 June 2003
Appointed Sunderland, Adam as Director
24 June 2003
Resigned Waterlow Secretaries Limited as Corporate Nominee Secretary

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Corporate entity · Notified 3 March 2025
Owns 75–100% of shares (as a trust)
Holds 75–100% of voting rights (as a trust)
Right to appoint and remove directors (as a trust)
Private Limited Company
Reg. no. 15444122
Former controllers (3)
3 March 2025
Ceased SMP Group Holdings Limited — Owns 75–100% of shares
1 July 2019
Ceased SMP Group PLC — Owns 75–100% of shares
2 January 2019
Ceased Bradley Slade — Owns 50–75% of shares

Financials

Net Assets
(£708,172)
Cash
£1,746
Employees
11
Debt Ratio
405%
Current Ratio
0.3x
Balance sheet detail
2025
Fixed Assets£10,491
Current Assets£221,904
Debtors£201,673
Cash£1,746
Creditors (< 1 year)£788,574
Creditors (> 1 year)£150,000
Net Current Assets(£566,670)
Net Assets(£708,172)
Shareholder Funds(£708,172)

What Spark Emotions say about themselves

“Spark Emotions uses behavioural science and AI to reveal the real human insights driving purchasing decisions. Stop guessing and start driving predictable commercial growth.”

— from sparkemotions.com

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
14 September 2026Total exemption full accounts31 March 2026
3 September 2026Confirmation statement with no updates24 June 2026
13 September 2025Total exemption full accounts31 March 2025
25 July 2025Previous accounting period extended
7 July 2025Confirmation statement with updates24 June 2025
Show all recent filings

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