Filing status
- Accounts due
- 31 December 2027
- Last accounts
- 31 March 2026
- Conf. stmt due
- 28 October 2027
- Last conf. stmt
- 14 October 2026
Direct Sales Limited
- Incorporated
- 14 October 2002 (24 years)
- Industry
- Retail sale via mail order houses or via Internet (47910)
- Directors
- Robert Charles Froud
- Owned by
- Robert Charles Froud
- Accounts type
- Total exemption full
- Region
- South West
- Address
- Northfield House Shurdington RoadBenthamCheltenhamGL51 4UA
Officers 1 active
Officer details are public data from the Companies House register.
Froud, Robert Charles
Director · Appointed 12 November 2002
British
Born November 1957
Officer history (4 former)
15 October 2011
Resigned Taylor, Darren Leslie as Secretary
12 March 2008
Appointed Taylor, Darren Leslie as Secretary
12 March 2007
Resigned Aims, Joanne Elizabeth as Secretary
13 November 2002
Resigned Durtnall Rowden Development Agency Limited as Corporate Secretary
13 November 2002
12 November 2002
Appointed Froud, Robert Charles as Director
12 November 2002
Appointed Aims, Joanne Elizabeth as Secretary
14 October 2002
Appointed Durtnall Rowden Development Agency Limited as Corporate Secretary
14 October 2002
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Robert Charles Froud
Individual · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
British
Born November 1957
Financials
Figures from 2025 accounts. Newer accounts, made up to 31 March 2026, are filed but not read yet. See them on Companies House
- Cash
- £295
- Current Ratio
- 1.7x
Trend
Shareholder Funds
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £493 | £731 | £40 | £56 | £285 | |
| Current Assets | £6,802 | £7,078 | £6,951 | £7,275 | £11,000 | |
| Cash | £295 | £318 | £351 | £675 | £0 | |
| Creditors (< 1 year) | £3,980 | £5,066 | £7,448 | £5,271 | £5,275 | £7,086 |
| Net Current Assets | £2,822 | £2,012 | £1,680 | £2,000 | £3,914 | |
| Shareholder Funds | £3,315 | £2,743 | £1,720 | £2,056 | £4,199 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 14 October 2025 | Confirmation statement with no updates | 14 October 2025 | ||
| 29 September 2025 | Total exemption full accounts | 31 March 2025 | ||
| 15 October 2024 | Confirmation statement with no updates | 14 October 2024 | ||
| 8 July 2024 | Total exemption full accounts | 31 March 2024 | ||
| 3 January 2024 | Second filing of Confirmation Statement | 14 October 2016 |
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