Website & contact details
- Website
Served Up Ltd.
- Incorporated
- 8 October 2002 (24 years)
- Previously known as
- Known Future Ltd (until 3 June 2013)
- Industry
- Other telecommunications activities (61900) Business and domestic software development (62012)Other information technology service activities (62090)
- Directors
- Daniel Gareth Huw Winfield
- Owned by
- Daniel Gareth Huw WinfieldChristopher William Young
- Accounts type
- Total exemption full
- Region
- Greater London
- Address
- Hartlands100 Crouch HillLondonN8 9EA
Filing status
- Accounts due
- 30 July 2027
- Last accounts
- 30 October 2025
- Conf. stmt due
- 17 May 2027
- Last conf. stmt
- 3 May 2026
Officers 4 active
Officer details are public data from the Companies House register.
Director · Appointed 4 July 2016
British
Born October 1976 (50)
Director · Appointed 18 April 2006
British
Born May 1972 (54)
Winfield, Joanna
Secretary · Appointed 8 October 2002
British
Winfield, Daniel Gareth Huw
Director · Appointed 8 October 2002
British
Born February 1971 (55)
Officer history (2 former)
7 May 2026
Resigned Buchanan, Keith Roderick as Director
4 July 2016
11 March 2009
Appointed Buchanan, Keith Roderick as Director
18 April 2006
8 October 2002
Appointed Winfield, Joanna as Secretary
8 October 2002
Appointed Winfield, Daniel Gareth Huw as Director
8 October 2002
8 October 2002
Ownership 2 active
People and entities with significant control, from the Companies House PSC register
Daniel Gareth Huw Winfield
Individual · Notified 1 November 2016
Owns 50–75% of shares
Holds 50–75% of voting rights
Right to appoint and remove directors
British
Born February 1971 (55)
Individual · Notified 1 November 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born May 1972 (54)
Financials
Balance sheet as at 30 October 2025 · total exemption full accounts
- Net Assets
- £63,450
- Cash
- £66,869
- Employees
- 5
- Debt Ratio
- 35%
- Current Ratio
- 2.7x
Trend
Net Assets
Balance sheet detail
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|---|
| Fixed Assets | £4,452 | £7,511 | £10,629 | £14,267 | £12,361 | £12,384 | £17,823 |
| Current Assets | £93,622 | £135,176 | £114,200 | £238,160 | £367,581 | £388,189 | £283,882 |
| Debtors | £26,753 | £35,678 | £95,264 | £84,065 | £78,941 | £97,390 | £41,785 |
| Cash | £66,869 | £99,498 | £18,005 | £150,556 | £285,101 | £285,571 | £234,905 |
| Creditors (< 1 year) | £34,624 | £37,612 | £78,693 | £51,203 | £70,967 | £65,133 | £72,403 |
| Creditors (> 1 year) | £0 | £50,000 | £72,403 | ||||
| Net Current Assets | £58,998 | £97,564 | £35,507 | £186,957 | £296,614 | £323,056 | £211,479 |
| Net Assets | £63,450 | £105,075 | £46,136 | £201,224 | £308,975 | £285,440 | |
| Shareholder Funds | £63,450 | £105,075 | £46,136 | £201,224 | £308,975 | £285,440 | £229,302 |
What Served Up say about themselves
“ServedUp is an Ofcom-regulated UK telecoms provider and research-led developer of conversational AI and voice services, and the team behind Voxhub and i164.”
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 15 July 2026 | Total exemption full accounts | 30 October 2025 | ||
| 11 May 2026 | Director's details changed | |||
| 11 May 2026 | Confirmation statement with no updates | 3 May 2026 | ||
| 7 May 2026 | Termination of appointment of a director | |||
| 25 June 2025 | Total exemption full accounts | 30 October 2024 |
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