Sales Assistance Limited

Active04489650 Private limited company
Incorporated
18 July 2002 (24 years)
Industry
Sale of used cars and light motor vehicles (45112)
Owned by
Christopher Richard Smith
Andrea Lorraine Smith
Accounts type
Full
Region
East Midlands
Address
Units 1 & 2
Blackwell Road Huthwaite
Sutton-In-Ashfield
NG17 2RF

Filing status

Accounts due
30 April 2027
Last accounts
31 July 2025
Conf. stmt due
13 December 2026
Last conf. stmt
29 November 2025

Charges

Total
12
Outstanding
9
Part satisfied
0
Satisfied
3

Officers 6 active

Officer details are public data from the Companies House register.

Robinson, Joanne
Secretary · Appointed 15 December 2020
Hulbert, Timothy John
Director · Appointed 12 June 2017
British
Born June 1979 (47)
Director · Appointed 11 September 2014
British
Born June 1991 (35)
Director · Appointed 11 September 2014
British
Born October 1986 (40)
Smith, Andrea Lorraine
Director · Appointed 18 July 2002
British
Born October 1963 (63)
Director · Appointed 18 July 2002
British
Born July 1958 (68)
Officer history (4 former)
15 December 2020
Appointed Robinson, Joanne as Secretary
15 December 2020
Resigned Smith, Andrea Lorraine as Secretary
12 June 2017
Appointed Hulbert, Timothy John as Director
11 September 2014
Appointed Smith, James Michael as Director
11 September 2014
Appointed Smith, Matthew Christopher as Director
9 June 2006
Resigned Booth, Gary as Director
19 July 2002
Resigned Freelance Enterprises Limited as Corporate Director
19 July 2002
Resigned Global Formations Limited as Corporate Secretary
18 July 2002
Appointed Freelance Enterprises Limited as Corporate Director
18 July 2002
Appointed Global Formations Limited as Corporate Secretary
18 July 2002
Appointed Booth, Gary as Director
18 July 2002
Appointed Smith, Christopher Richard as Director
18 July 2002
Appointed Smith, Andrea Lorraine as Secretary
18 July 2002
Appointed Smith, Andrea Lorraine as Director

Ownership 2 active

People and entities with significant control, from the Companies House PSC register

Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born July 1958 (68)
Andrea Lorraine Smith
Individual · Notified 6 April 2016
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born October 1963 (63)
Former controllers (1)
26 November 2019
Ceased Matthew Christopher Smith — Owns 25–50% of shares

Financials

Balance sheet as at 31 July 2025 · full accounts

Net Assets
£9,444,928
Cash
£4,332,363
Turnover
£141,611,266
Profit Before Tax
£3,422,628
Employees
58
Debt Ratio
76%
Current Ratio
1.3x
Profit Margin
2%
Return on Equity
24%

Trend

Turnover
£0 £50.0M £100.0M £150.0M 2019 2020 2021 2022 2023 2024 2025 £40,449,960 £42,932,417 £80,251,920 £96,043,465 £107,086,900 £113,844,706 £141,611,266
Balance sheet detail
2025202420232022202120202019
Fixed Assets£5,264,688£3,389,407£270,115£221,244£769,191£89,237£96,328
Current Assets£33,976,434£29,425,313£26,904,448£24,556,134£16,592,222£10,775,866£9,865,950
Debtors£3,572,063£1,884,544£1,810,876£1,718,041£1,423,100£1,253,833£664,411
Cash£4,332,363£2,907,841£2,453,780£1,632,463£1,112,597£856,209£422,382
Creditors (< 1 year)£25,442,607£22,294,379£21,011,542£19,917,259£13,857,694£8,795,509£8,650,995
Creditors (> 1 year)£4,050,760£3,018,073£431,212£400,000£580,875£707,450
Net Current Assets£8,533,827£7,130,934£5,892,906£4,638,875£2,734,528£1,980,357£1,214,955
Net Assets£9,444,928£7,422,889£5,664,280£4,402,240£2,892,677£1,353,231£1,303,374
Shareholder Funds£9,444,928£7,422,889£5,664,280£4,402,240£2,892,677£1,353,231£1,303,374

Turnover£141,611,266£113,844,706£107,086,900£96,043,465£80,251,920£42,932,417£40,449,960
Cost of Sales£135,249,574£108,609,857£103,038,348£92,398,526£76,970,875£41,672,766£39,398,650
Gross Profit£6,361,692£5,234,849£4,048,552£3,644,939£3,281,045£1,259,651£1,051,310
Admin Expenses£1,634,970£1,369,435£1,086,947£1,021,213£688,982£654,346£475,943
Staff Costs£3,113,409£2,069,555£1,703,978£1,719,956£1,296,169£720,933£696,329
Operating Profit£4,776,722£3,879,629£2,973,605£2,642,146£2,604,063£605,305£575,367
Profit Before Tax£3,422,628£2,632,370£1,960,941£2,109,898£2,233,834£300,776£324,428
Tax£1,129,926£678,306£422,073£416,512£431,344£61,122£67,753
Profit for Period£2,292,702£1,954,064£1,538,868£1,693,386£1,802,490£239,654£256,675

Filings 98

DateDescriptionMade Up ToPagesPDF
30 April 2026Full accounts31 July 2025
1 December 2025Registration of a charge
1 December 2025Confirmation statement with no updates29 November 2025
26 November 2025Director's details changed
18 August 2025Director's details changed
Show all 98 filings

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