What Dee Set Confectionery say about themselves
“Dee Set Group offer complete retail solutions for brands and products across the UK. Combining data and tech, we're a field marketing agency with a difference.”
Dee Set Confectionery Limited
- Incorporated
- 2 October 2001 (25 years)
- Industry
- Agents involved in the sale of a variety of goods (46190)
- Owned by
- Accounts type
- Audit exemption subsidiary
- Region
- West Midlands
- Address
- Dee Set Distribution CentreVictoria RoadStoke-On-TrentST4 2HX
Website & contact details
- Website
Filing status
- Accounts due
- 31 December 2026
- Last accounts
- 31 December 2024
- Conf. stmt due
- 16 October 2027
- Last conf. stmt
- 2 October 2026
Charges
- Total
- 5
- Outstanding
- 3
- Part satisfied
- 0
- Satisfied
- 2
Officers 4 active
Officer details are public data from the Companies House register.
Maxwell, Justine
Secretary · Appointed 1 January 2026
Director · Appointed 1 January 2026
British
Born June 1970 (56)
Director · Appointed 30 August 2024
American
Born April 1965 (61)
Director · Appointed 30 August 2024
British
Born November 1978
Officer history (20 former)
1 January 2026
Appointed Maxwell, Justine as Secretary
1 January 2026
1 January 2026
31 December 2024
30 August 2024
30 August 2024
30 August 2024
30 August 2024
Resigned Andrews, Ian David as Secretary
30 August 2024
6 May 2020
Appointed Andrews, Ian David as Secretary
30 April 2020
30 April 2020
Resigned Mahmood, Tariq as Secretary
14 August 2019
Appointed Mahmood, Tariq as Secretary
14 August 2019
Resigned Day, William Joshua as Secretary
14 August 2019
14 August 2019
10 October 2018
10 October 2018
Resigned Machin, Simon John as Secretary
10 October 2018
Appointed Day, William Joshua as Secretary
24 May 2018
20 March 2017
Appointed Machin, Simon John as Secretary
20 March 2017
Resigned Bufton, Deborah Michelle as Secretary
31 December 2015
9 April 2015
31 March 2015
1 May 2014
1 May 2014
1 May 2014
Resigned Machin, Simon John as Secretary
1 May 2014
Appointed Bufton, Deborah Michelle as Secretary
5 September 2013
Appointed Machin, Simon John as Secretary
5 September 2013
5 September 2013
1 August 2011
31 May 2010
1 November 2006
1 November 2006
1 June 2003
9 January 2002
9 January 2002
9 January 2002
9 January 2002
9 January 2002
2 October 2001
2 October 2001
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 30 August 2024
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Limited Company
Reg. no. 10589849
Former controllers (1)
30 August 2024
Ceased Retail Solutions (Holdings) Ltd — Owns 75–100% of shares
Group structure 5 companies
Ownership group derived from the Companies House PSC register
Dee Set Confectionery Limited This company Owns 75–100% of shares
Dee Set Logistics Limited Owns 75–100% of shares
Tactical Solutions FS Limited Owns 75–100% of shares
White Hinge Limited Owns 75–100% of shares
Financials
Figures from 2023 accounts. Newer accounts, made up to 31 December 2024, are filed but not read yet. See them on Companies House
- Net Assets
- £7,134,618
- Cash
- £98,002
- Turnover
- £55,151,597
- Profit Before Tax
- (£1,152,117)
- Employees
- 151
- Debt Ratio
- 62%
- Current Ratio
- 1.6x
- Profit Margin
- -2%
- Return on Equity
- -16%
Trend
Turnover
Balance sheet detail
| 2023 | 2022 | 2021 | 2020 | |
|---|---|---|---|---|
| Fixed Assets | £53,050 | £4,290 | £0 | £1,584 |
| Current Assets | £18,599,334 | £22,615,976 | £25,668,443 | £17,847,822 |
| Debtors | £15,563,224 | £18,980,959 | £20,141,111 | £11,669,383 |
| Cash | £98,002 | £115,972 | £126,862 | £1,717,868 |
| Creditors (< 1 year) | £11,512,213 | £14,318,412 | £17,865,571 | £10,619,755 |
| Net Current Assets | £7,087,121 | £8,297,564 | £7,802,872 | £7,228,067 |
| Net Assets | £7,134,618 | |||
| Shareholder Funds | £7,134,618 | £8,301,854 | £7,802,872 | £7,229,651 |
| Turnover | £55,151,597 | £66,324,436 | £68,127,325 | £64,707,015 |
| Cost of Sales | £52,266,506 | £63,482,525 | £65,097,682 | £61,776,394 |
| Gross Profit | £2,885,091 | £2,841,911 | £3,029,643 | £2,930,621 |
| Admin Expenses | £2,074,028 | £2,063,659 | £2,312,766 | £2,085,981 |
| Staff Costs | £2,994,397 | £3,038,590 | £3,137,329 | £3,051,331 |
| Operating Profit | £844,640 | |||
| Profit Before Tax | (£1,152,117) | £612,863 | £707,680 | £638,349 |
| Tax | £15,119 | £113,881 | £134,459 | £121,268 |
| Profit for Period | (£1,167,236) | £498,982 | £573,221 | £517,081 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 26 January 2026 | Audit exemption subsidiary accounts | 31 December 2024 | ||
| 26 January 2026 | Other filing | |||
| 9 January 2026 | Other filing | |||
| 9 January 2026 | Accounts filing | |||
| 6 January 2026 | Appointment of a director |
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