Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 25 July 2027
- Last conf. stmt
- 11 July 2026
The Behave Consultancy Ltd.
- Incorporated
- 11 July 2001 (25 years)
- Previously known as
- The Behavioural Performance Agency Limited (until 21 October 2022)Total Media Direct Limited (until 20 November 2017)SWK Total Media Limited (until 24 March 2003)
- Industry
- Advertising agencies (73110)
- Owned by
- Accounts type
- Dormant
- Region
- Greater London
- Address
- First Floor Waverley House7-12 Noel StreetLondonW1F 8GQ
Officers 2 active
Officer details are public data from the Companies House register.
Director · Appointed 6 July 2026
British
Born July 1970 (56)
Director · Appointed 16 July 2024
British
Born April 1980 (46)
Officer history (10 former)
6 July 2026
16 April 2026
19 December 2025
16 July 2024
24 May 2024
5 April 2023
28 February 2023
15 June 2016
19 December 2007
13 November 2003
7 March 2003
7 March 2003
25 February 2003
11 July 2001
11 July 2001
11 July 2001
11 July 2001
11 July 2001
11 July 2001
11 July 2001
11 July 2001
11 July 2001
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 6 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Private Company Limited By Shares
Reg. no. 03981236
Group structure 12 companies
Ownership group derived from the Companies House PSC register
Mediaplus Group UK Ltd Owns 75–100% of shares
Mediaplus Connect Ltd Owns 75–100% of shares
Mediaplus Production Ltd Owns 75–100% of shares
Mediaplus UK (London) Ltd Owns 75–100% of shares
Running Total Limited Owns 50–75% of shares
The Behave Consultancy Ltd. This company Owns 75–100% of shares
The Behavioural Planning Agency Limited Owns 75–100% of shares
Total Media International Limited Owns 75–100% of shares
Plan.Net UK - Experience & Technology Limited Owns 75–100% of shares
Salestube UK Limited Owns 75–100% of shares
Serviceplan UK Ltd Owns 75–100% of shares
Financials
Figures from 2023 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £378
- Employees
- 3
Trend
Employees
Balance sheet detail
| 2023 | 2020 | 2019 | |
|---|---|---|---|
| Current Assets | £378 | ||
| Net Assets | £378 | ||
| Shareholder Funds | £378 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 12 August 2026 | Appointment of a director | |||
| 13 July 2026 | Confirmation statement with no updates | 11 July 2026 | ||
| 29 April 2026 | Termination of appointment of a director | |||
| 22 December 2025 | Termination of appointment of a director | |||
| 2 October 2025 | Accounts for a dormant company | 31 December 2024 |
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