What Astute Metrics say about themselves
“Astutemetrics - Find out how to improve your sales and marketing performance with our useful call tracking, recording, auditing and metrics tools. Our Marketing Metrics platform can provide this and more.”
Astute Metrics Limited
- Incorporated
- 28 June 2001 (25 years)
- Previously known as
- BHGN Media Limited (until 11 October 2017)Rainbowriver Limited (until 27 July 2001)
- Industry
- Other business support service activities n.e.c. (82990)
- Accounts type
- Micro entity
- Region
- West Midlands
- Address
- New House30 New RoadSolihullB91 3DP
Website & contact details
- Website
Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 12 July 2027
- Last conf. stmt
- 28 June 2026
Officers 4 active
Officer details are public data from the Companies House register.
British
Born January 1977 (49)
Director · Appointed 13 October 2017
British
Born November 1953
Secretary · Appointed 18 March 2004
British
Director · Appointed 25 July 2001
British
Born June 1957 (69)
Officer history (6 former)
16 July 2025
13 October 2017
18 March 2004
18 March 2004
Resigned Hardy, Richard as Director
18 March 2004
11 October 2002
11 October 2002
Resigned Gibbs, Justin as Director
25 July 2001
25 July 2001
25 July 2001
Appointed Gibbs, Justin as Director
25 July 2001
Appointed Hardy, Richard as Director
25 July 2001
25 July 2001
25 July 2001
28 June 2001
28 June 2001
Ownership 1 active
People and entities with significant control, from the Companies House PSC register
Corporate entity · Notified 25 March 2025
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
Limited Company
Reg. no. 02770699
Former controllers (2)
25 March 2025
25 March 2025
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Employees
- 4
- Current Ratio
- 12.2x
Trend
Shareholder Funds
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Current Assets | £369,158 | £421,700 | £393,606 | £302,243 | £202,564 | £172,471 |
| Creditors (< 1 year) | £30,154 | £94,033 | £115,948 | £106,299 | £125,972 | £148,928 |
| Net Current Assets | £339,004 | £327,667 | £277,658 | £195,944 | £76,592 | £23,543 |
| Shareholder Funds | £339,004 | £327,667 | £277,658 | £195,944 | £76,592 | £23,543 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 1 September 2026 | Micro company accounts | 31 December 2025 | ||
| 7 July 2026 | Confirmation statement with no updates | 28 June 2026 | ||
| 30 July 2025 | Appointment of a director | |||
| 1 July 2025 | Confirmation statement with updates | 28 June 2025 | ||
| 12 June 2025 | Micro company accounts | 31 December 2024 |
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