Filing status
- Accounts due
- 30 September 2027
- Last accounts
- 31 December 2025
- Conf. stmt due
- 20 April 2027
- Last conf. stmt
- 6 April 2026
Sporting Insights Limited
- Incorporated
- 6 April 2000 (26 years)
- Industry
- Market research and public opinion polling (73200)
- Directors
- Jemma Julia Proctor
- Owned by
- Gina Lucinda MorrisEdward LavelleKatie Louise Proctor
- Accounts type
- Total exemption full
- Region
- South East
- Address
- 32 Frederick Sanger RoadSurrey Research ParkGuildfordGU2 7YD
Officers 5 active
Officer details are public data from the Companies House register.
Proctor, Jemma Julia
Director · Appointed 16 April 2024
British
Born August 1967 (59)
Zeidler, Geoffrey
Secretary · Appointed 23 November 2022
Director · Appointed 16 November 2022
Also at GZC Limited · more companies
British
Born December 1962 (63)
Director · Appointed 1 January 2012
British
Born May 1946 (80)
Director · Appointed 20 December 2010
British
Born May 1964 (62)
Officer history (7 former)
28 March 2025
Resigned Payne, Richard as Director
16 April 2024
Appointed Proctor, Jemma Julia as Director
23 November 2022
Appointed Zeidler, Geoffrey as Secretary
23 November 2022
16 November 2022
16 November 2022
8 August 2022
15 November 2021
1 March 2020
Appointed Payne, Richard as Director
1 January 2012
12 January 2011
20 December 2010
6 April 2000
6 April 2000
6 April 2000
6 April 2000
6 April 2000
6 April 2000
6 April 2000
Ownership 3 active
People and entities with significant control, from the Companies House PSC register
Gina Lucinda Morris
Individual · Notified 19 January 2022
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born July 1978 (48)
Edward Lavelle
Individual · Notified 19 January 2022
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born August 1964 (62)
Katie Louise Proctor
Individual · Notified 19 January 2022
Owns 25–50% of shares
Holds 25–50% of voting rights
British
Born December 1965 (60)
Former controllers (1)
13 November 2021
Financials
Figures from 2024 accounts. Newer accounts, made up to 31 December 2025, are filed but not read yet. See them on Companies House
- Net Assets
- £659
- Cash
- £125,759
- Profit
- (£360,476)
- Debt Ratio
- 100%
- Current Ratio
- 1.2x
- Return on Equity
- -54700%
Trend
Net Assets
Balance sheet detail
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|---|
| Fixed Assets | £33,578 | £143,878 | £166,649 | £6,688 | £3,155 | £3,947 |
| Current Assets | £343,356 | £475,762 | £819,789 | £1,026,883 | £692,672 | £583,501 |
| Debtors | £200,084 | £175,054 | £350,534 | £269,063 | £374,485 | £314,250 |
| Cash | £125,759 | £285,707 | £447,290 | £745,910 | £316,575 | £249,087 |
| Creditors (< 1 year) | £275,476 | £258,511 | £539,444 | £576,286 | £337,318 | £308,170 |
| Creditors (> 1 year) | £100,799 | £0 | £17,000 | £36,667 | £46,667 | |
| Net Current Assets | £67,880 | £217,251 | £280,345 | £450,597 | £355,354 | £275,331 |
| Net Assets | £659 | £361,129 | £428,626 | £420,267 | £311,842 | |
| Shareholder Funds | £659 | £361,129 | £428,626 | £420,267 | £311,842 | £279,278 |
Filings
Recent filings only. See the full history on Companies House
| Date | Description | Made Up To | Pages | |
|---|---|---|---|---|
| 10 September 2026 | Total exemption full accounts | 31 December 2025 | ||
| 4 August 2026 | Change of details for a person with significant control | |||
| 3 August 2026 | Change of details for a person with significant control | |||
| 20 April 2026 | Confirmation statement with no updates | 6 April 2026 | ||
| 23 September 2025 | Total exemption full accounts | 31 December 2024 |
Some other companies at this address
Other companies in this industry
London
London
Horsforth
London
London
By trade and location
Explore the largest companies
Need accounts figures, ownership or websites for thousands of companies? Bulk data & API →