Perception Advertising Limited

Active03793821 Private limited company
Incorporated
22 June 1999 (27 years)
Industry
Advertising agencies (73110)
Directors
Ralph Scrutton
Owned by
Ralph Scrutton
Accounts type
Total exemption full
Region
East of England
Address
146 New London Road
Chelmsford
CM2 0AW

Filing status

Accounts due
31 March 2027
Last accounts
30 June 2025
Conf. stmt due
25 August 2027
Last conf. stmt
11 August 2026

Charges

Total
1
Outstanding
0
Part satisfied
0
Satisfied
1

Officers 1 active

Officer details are public data from the Companies House register.

Scrutton, Ralph, Mr.
Director · Appointed 22 June 1999
British
Born January 1967 (59)
Officer history (5 former)
31 October 2014
Resigned Robertson, Carolyn as Secretary
31 October 2014
Resigned Robertson, Carolyn as Director
31 August 2001
Resigned Jones, Daniel as Director
14 April 2000
Appointed Jones, Daniel as Director
22 June 1999
Appointed Scrutton, Ralph, Mr. as Director
22 June 1999
Appointed Waterlow Secretaries Limited as Corporate Nominee Secretary
22 June 1999
Resigned Waterlow Secretaries Limited as Corporate Nominee Secretary
22 June 1999
Appointed Waterlow Nominees Limited as Corporate Nominee Director
22 June 1999
Resigned Waterlow Nominees Limited as Corporate Nominee Director
22 June 1999
Appointed Robertson, Carolyn as Secretary
22 June 1999
Appointed Robertson, Carolyn as Director

Ownership 1 active

People and entities with significant control, from the Companies House PSC register

Ralph Scrutton
Individual · Notified 28 April 2016
Owns 75–100% of shares
Holds 75–100% of voting rights
Right to appoint and remove directors
British
Born January 1967 (59)

Financials

Balance sheet as at 30 June 2025 · total exemption full accounts

Net Assets
(£56,457)
Cash
£12
Employees
1
Debt Ratio
3297%
Current Ratio
0.0x

Trend

Net Assets
(£100k) (£50k) £0 2019 2020 2021 2022 2023 2024 2025 (£23,309) (£31,456) (£38,011) (£39,308) (£33,394) (£45,786) (£56,457)
Balance sheet detail
2025202420232022202120202019
Fixed Assets£182£453£1,156£1,919£2,107£1,280£1,145
Current Assets£1,584£1,584£14,432£2,046£7,062£4,633£4,445
Debtors£1,572£1,572£14,420£1,726£7,050£4,621£4,433
Cash£12£12£12£320£12£12£12
Creditors (< 1 year)£57,932£44,032£41,690£32,481£33,180£37,369£28,899
Creditors (> 1 year)£291£3,791£7,292£10,792£14,000
Net Current Assets(£56,348)(£42,448)(£27,258)(£30,435)(£26,118)(£32,736)(£24,454)
Net Assets(£56,457)(£45,786)(£33,394)(£39,308)(£38,011)(£31,456)(£23,309)
Shareholder Funds(£56,457)(£45,786)(£33,394)(£39,308)(£38,011)(£31,456)(£23,309)

Filings

Recent filings only. See the full history on Companies House

DateDescriptionMade Up ToPagesPDF
20 August 2026Confirmation statement with no updates11 August 2026
31 March 2026Total exemption full accounts30 June 2025
29 September 2025Confirmation statement with no updates11 August 2025
28 March 2025Total exemption full accounts30 June 2024
19 August 2024Confirmation statement with no updates11 August 2024
Show all recent filings

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